Clearview National August 2017 - Issue 189 | Page 63

HERITAGE competition. Most installers don’t have marketing resources in-house, so we’ve decided to take the pain away and do it for them. We have an extensive suite of marketing literature already but that’s just the start – investing in Make It Yours is ongoing and we have some very exciting marketing initiatives lined up for later in the year.” CUSTOMER ENDORSEMENT Dekko officially launched Make It Yours at the FIT Show and since then several installation businesses have benefitted from the service, including Bergson and Eaton, Ripton Windows and Panoramic Windows. Jim Bergson, Managing Director of Bergson and Eaton, commented: “It’s great to see that a fabricator has finally cracked installer marketing support! The Make It Yours material is absolutely first class and perfectly pitched to our target audience of affluent consumers. The key differentiator though is the personalisation – the brochure looks like it has been produced in-house by Bergson and Eaton, which adds a lot of credibility when we’re pitching to potential customers.” PREMIUM PRODUCTS Make It Yours is going down a storm with Dekko’s customer base, but as Kurt explains, flashy marketing only works when you have the products and service to back it up. “Our marketing material looks great but importantly, it’s promoting a series of truly premium products. We offer three distinct ranges – Infinity, Räum and the Residence Collection – all of which are aimed at the higher end of the market and are designed to give our customers an edge over the competition. Infinity is Dekko’s premium uPVC range that’s based on the Deceuninck 2500, 2800 and flush sash systems and features smooth, seamless corner welds. “Infinity products closely resemble timber and are the perfect added value upsell when pitching against companies that are selling run of the mill welded plastic windows,” Kurt added. Dekko clearly have all the products, service and support an installer could possibly need, and it’s no surprise the company is now firmly established as one the UK’s leading trade fabricators. Rehau Heritage Vert ical Slider - Two ranges available • White PVCu, Cream grain, Golden Oak grain, Rosewood grain, White foil grain • Deep bottom rail • Astragal bars • Run through sash horn (mechanically jointed) • Choice of 150mm or 225mm cill • Travel restrictors with choice of air gap T: 01376 519279 • F: 01376 515669 [email protected] www.dekkowindows.com Iceni Advert Clearview (88.2mm x 247.8mm) VS JULY.indd 1 10/07/2017 15:28 C L E A RV I E W-U K . C O M » AU G 2017 » 63