Clearview National August 2017 - Issue 189 | Page 63
HERITAGE
competition. Most installers
don’t have marketing resources
in-house, so we’ve decided to
take the pain away and do it
for them. We have an extensive
suite of marketing literature
already but that’s just the start
– investing in Make It Yours is
ongoing and we have some very
exciting marketing initiatives
lined up for later in the year.”
CUSTOMER
ENDORSEMENT
Dekko officially launched
Make It Yours at the FIT
Show and since then several
installation businesses have
benefitted from the service,
including Bergson and
Eaton, Ripton Windows and
Panoramic Windows.
Jim Bergson, Managing
Director of Bergson and Eaton,
commented: “It’s great to see
that a fabricator has finally
cracked installer marketing
support! The Make It Yours
material is absolutely first
class and perfectly pitched
to our target audience of
affluent consumers. The key
differentiator though is the
personalisation – the brochure
looks like it has been produced
in-house by Bergson and Eaton,
which adds a lot of credibility
when we’re pitching to potential
customers.”
PREMIUM PRODUCTS
Make It Yours is going
down a storm with Dekko’s
customer base, but as Kurt
explains, flashy marketing
only works when you have the
products and service to back it
up. “Our marketing material
looks great but importantly,
it’s promoting a series of truly
premium products. We offer
three distinct ranges – Infinity,
Räum and the Residence
Collection – all of which are
aimed at the higher end of the
market and are designed to give
our customers an edge over the
competition.
Infinity is Dekko’s premium
uPVC range that’s based on the
Deceuninck 2500, 2800 and
flush sash systems and features
smooth, seamless corner welds.
“Infinity products closely
resemble timber and are the
perfect added value upsell when
pitching against companies
that are selling run of the mill
welded plastic windows,” Kurt
added.
Dekko clearly have all the
products, service and support
an installer could possibly
need, and it’s no surprise
the company is now firmly
established as one the UK’s
leading trade fabricators.
Rehau Heritage Vert ical
Slider - Two ranges available
• White PVCu, Cream grain,
Golden Oak grain, Rosewood
grain, White foil grain
• Deep bottom rail
• Astragal bars
• Run through sash horn
(mechanically jointed)
• Choice of 150mm or 225mm cill
• Travel restrictors with
choice of air gap
T: 01376 519279 • F: 01376 515669
[email protected]
www.dekkowindows.com
Iceni Advert Clearview (88.2mm x 247.8mm) VS JULY.indd 1
10/07/2017 15:28
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