Clearview National August 2017 - Issue 189 | Page 62

HERITAGE
AT LAST, A FABRICATOR THAT’S FINALLY
CRACKED INSTALLER MARKETING SUPPORT
» » ‘INSTALLER MARKETING
support’ has become something of
a buzzword that most fabricators
claim to offer but very few can
deliver on. This is the view of
Kurt Greatrex, Sales Director of
Dekko Window Systems, who
talks candidly to Clearview about
their new suite of marketing
literature and how it can help
installers grow their business.
“The marketing support
provided by most fabricators
is little more than a generic
brochure - often provided by the
systems supplier, a showroom
poster and very little else,” Kurt
comments. “If the installer kicks
up a fuss, the fabricator might
help with a direct marketing
campaign, but this kind of
bespoke support is rarely very
forthcoming.”
MAKE IT YOURS –
FULLY CUSTOMISABLE
INSTALLER MARKETING
MATERIALS
“At Dekko, we do things very
differently,” Kurt continues.
“We’ve created a marketing
support package that genuinely
offers installers something
different and will help them
stand out from the competition.
It’s called ‘Make it Yours’ and
includes beautifully designed
brochures, point of sale material,
online content, videos and much
more.”
So why is it called Make It
Yours? “All the marketing material
is fully customisable – so we will
quite literally ‘make it yours,’”
Kurt explains. “For example,
w e’ll add the installers logo to the
brochure and amend the content
Traditionally Styled PVC Doors, Windows
and Flush Sashes
when
so it effectively communicates
their unique brand message.
We’ll also proactively work with
installers on specific projects,
for example, a lead generation
campaign or a PR initiative,
which we do through our in-
house marketing resource and our
partners at Purplex. We supply
a very extensive product
range spanning uPVC,
aluminium, composite
doors and garage doors;
and the literature covers the
entire spectrum.”
So why are Dekko investing
in Make It Yours? “The role
of the trade fabricator has
changed considerably over the
past decade,” Kurt comments.
“10 years ago, all a fabricator
needed to do was to make a good
window, sell it at a fair price and
deliver it on time, but in today’s
cut throat market, that isn’t
enough. Competition in the
retail space is tough and installers
need support from their suppliers
to help them win business over
the nationals and their local
Modern, Contemporary
Aluminium Windows and Doors
Tradition meets Modern
Fabricators of PVCu and Aluminium
Windows and Doors
The Climatec Collection
“More than just a window”
www.climatec-windows.co.uk Tel: [phone]
62 » AUG 2017 » CL EARVI E W- UK . C O M