Clearview National August 2017 - Issue 189 | Page 18

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CEO DROPS IN TO FIT
» » PROFINE GROUP CEO AND OWNER,
Dr.Peter Mrosik, took time out to visit the
FIT Show and the KÖMMERLING stand
on the Tuesday, alongside several customer
meetings and the hosting of an important and
insightful media interview.
Operating in 70 different countries with
29 sites in 22 different countries, the profine
Group has an impressive global reach through
its KBE, KÖMMERLING and Trocal
brands.
As the owner and CEO, Dr Mrosik has
placed great importance of the UK market
to the Group as he explains: “The UK is
fundamentally important to the profine Group
and despite the looming Brexit issues, we are
fully committed to building our long-term
vision in this strategic market.”
He continues, “We’ve got important new
product developments in place, specific to
the UK market and the 76mm platform,
that will help realise further ambitions for
us of better levels of product performance,
energy efficiency and the introduction of new
technologies. In the medium term, we also
haven’t dismissed the opportunity to build a
dedicated, world class extrusion facility.”
For further information on profine Group
please visit www.profine-group.com
TAPE WINS OVER NEW FANS
» » EDGETECH’S INNOVATIVE TRUFIT
insulation tape played a central role in this
year’s Master Fitter Challenge, the two-day test
of skill that’s been a FIT Show highlight since
the event began.
The ever-popular competition saw six teams
of experienced installers battle it out to fit
windows, residential and bifold doors and
a roof lantern, all under the of professional
GQA assessors and show-goers.
Tthe competitors were faced with an
extra challenge – the window and residential
door had to be fitted with Edgetech’s TruFit
insulation tape, a product most of them had
never used before. But as Edgetech’s head of
marketing Charlotte Davies explains. “To
start with, the competitors were a bit sceptical
about TruFit, which was understandable
– they’d never used it before,
they were under a lot of
pressure, and were facing
the prospect of having
to quickly get used to
and effectively apply an
unfamiliar product while
being scrutinised by experts
in the field.
“Though, it didn’t take them
long to realise that TruFit has been designed
with ease of use in mind. Where silicone can
be messy and inconsistent, TruFit
tape is easy to apply and provides
weather-tightness, air-tightness, and
thermal and acoustic.”
www.trufit-it.com
New Integrated email
marketing platform, STEM
» » ASTRASEAL, MANUFACTURER AND
supplier of uPVC and aluminium has
become the first fabricator to use STEM,
the, integrated email marketing platform for
Salestracker from Insight Data.
STEM replaces Astraseal’s existing platform
Campaign Monitor and allows the fabricator to
18 » AUG 2017 » CL EARVI E W- UK . C O M
design, build and send email campaigns from
directly inside Salestracker, using Insight Data’s
unrivalled prospect data for the fenestration
and wider construction industries.
“Email marketing is a very powerful tool for
us at Astraseal as it allows us to promote new
products and updates, value-added services
and promotions directly to both active and
potential clients,” comments Zac Nedimovic,
Sales and Marketing Manager at Astraseal.
Insight Data Operations Manager, Jade
Greenhow comments: “We’re delighted
Astraseal has become the first to adopt STEM
and is already seeing its benefits..”
Astraseal is just one of the well-respected
names who trust Salestracker for their
industry-specific prospect data. Using
‘live data’ which is built from a variety of
verification methods to ensure its accuracy,
Salestracker is an online prospect database,
proven to vastly improve marketing
responses.
For a demo of Salestracker and STEM,
contact Insight Data via email at hello@
insightdata.co.uk.