Clearview National August 2017 - Issue 189 | Page 102
BUSINESSNEWS
Collaboration no longer a dirty
word for Self-Employed
» » A NEW REPORT, ‘THE
Self Organising Self-Employed’,
commissioned by the Federation
of Small Businesses (FSB),
highlights how the self-employed
are coming together to fill the
gaps left by Government by
pooling their resources in schemes
that offer financial support and
security.
Collaborative ideas, such as
Bread Funds, allow the self-
employed to contribute to a
communal fund which can
then be accessed to cover late
payments or used to provide sick
and maternity pay. This provides
participating individuals the peace
of mind that employees have
when faced with hardship in their
working life.
The emergence of such
collaborative and supportive
initiatives is a response to the
unwillingness or inability of
previous Governments to resolve
issues facing the self-employed.
This includes the clear disparity
that exists in the social security
system between the self-
employed and employees.
Mike Cherry, National
Chairman at FSB, said:
“Since 2000, the UK has
experienced a self-employment
revolution and we now have
4.8 million people making the
choice to go it alone. These
‘strivers’ have become the engine
room of the economy and are
driving growth and creating
jobs.
“The stark reality is, that
despite the self-employment
boom changing the face of
the modern workforce, the
Government has not been quick
enough to recognise this ‘sea-
change’ and the self-employed are
being left behind.
“They have fewer rights
and fundamentally take on far
more risk than employees. For
example, when they fall ill they
lack access to critical benefits
such as sick pay that many
employees take for granted. It
has been left to the self-employed
themselves to try and fill in the
gap through innovative ideas
such as cooperative models of
savings and collective insurance
models.
“These arrangements can
provide the self-employed with
a financial safety net if they fall
sick or get injured at work. The
Government should step in and
provide equal maternity, paternity
and adoption pay alongside
addressing access to financial
products such as mortgages.
‘driving growth
and creating jobs’
“The Government needs to do
more to actively support the self-
employed or it risks endangering
the growth we are seeing in the
UK.”
www.fsb.org.uk
PREMIUM
BRANDS NEED
PREMIUM
MARKETING
The industry is changing
fast, and keeping up with
homeowner demands
can seem quite daunting
at times for installers.
» » DEKKO RECOGNISES THAT
creating marketing support is both expensive
and challenging for their installer customers –
and that’s why the firm is now seeking to take
that pain away.
Fresh from their successful brand launch at
the FIT Show, Dekko Window Systems are
introducing a range of stunning and versatile
new marketing materials to allow installers
to showcase its Infinity and Räum product
ranges.
102 » AUG 2017 » CL EARVI E W- UK . C O M
‘Make It Yours’ enables installers to access
and tailor a comprehensive range of high-end
printed and digital assets showcasing the new
Infinity and Räum brands. Dekko customers
will be given access to a vast Dropbox folder
full of professionally designed logos, banners,
templates, brochures and stunning photography
plus many other assets that they can use
to quickly produce outstanding-looking
promotional and point of sale material.
Retailers and installers can work with
Dekko’s in-house and friendly marketing
department to have personalised branding
materials designed for them in a flash. It
really takes tailored marketing to a brand-new
level and takes the stress and cost away for
installers!
www.dekkowindows.com