Clearview National August 2016 - Issue 177 | Page 81

INSTALLERSUPPORT

Why Business Cards Still Matter
It often seems that everything we do in the modern workplace is digital, and
that most interaction with business contacts and others is conducted online.
Business cards can be seen as fairly passive marketing, and people may feel shy
about handing them out at first, feeling that the right people may overlook
them and that design and printing them is just a waste of time and money.
»»HOWEVER, A BUSINESS
card is not only a very powerful
marketing tool, but can actually
help your business to move
forward and meet the eyes of the
right people at the right time,
which is why this item of office
stationery isn’t going anywhere
anytime soon – and that’s for a
number of good reasons:
MAKING YOUR
BUSINESS CREDIBLE
Smaller companies and
entrepreneurs need to work hard
to ensure that their business
is taken seriously from the
very start, or they may find
themselves overlooked in favour
of companies who appear to have
more credibility. A business card
shows the company to have more
solid roots than an email address
or phone number hastily written
down. It makes the company
seem more reliable and honest,
and provides something for the
receiver to reference at a later
date. Remember a business card
brands your business and works
both ways as it creates a source of
leads when you collect others.
MAKING NETWORKING
MORE CONVENIENT
When you are networking,
you can always attempt to take
down people’s contact details,
hand out ph