Clearview National August 2015 - Issue 165 | Page 5

INDUSTRYNEWS Getting the ‘thumbs up’ »»The VEKA UK Group’s Approved Installer Scheme has met with unprecedented success, already welcoming around 400 businesses to date. Stephen Wild, Director at Clitheroe Plastics comments: “Being a VEKA Approved Installer is a huge bonus when it comes to lead generation. Our whole team agrees on the positive impact that personalised marketing materials, created via the online Marketing Hub have had on the business. “The leads we receive from enquiries on the dedicated homeowner-facing website are indispensable. We know that customers want – and are expecting – to hear from us, so the conversion rates are fantastic.” Amy Grundy, National Sales Manager for the Approved Installer Scheme adds: “Stephen is far from alone in his praise for the initiative. Paul Evans, MD at Ultimate Window Systems in South Wales told us about a homeowner who awarded the company a job, largely due to th P