Clearview National April 2019 - Issue 209 - Page 92

BUSINESSNEWS MyGlazing.Com Hits One Million » » THE GGF’S CONSUMER advice website has hit a landmark one million page views in just over three years since was set up. was set up in 2016 to help homeowners make a more informed choice when selecting windows, doors and conservatories. Since then, the site has seen remarkable growth with over 600,000 users exploring products and advice from 24 sectors within the glass and glazing industry. James Lee, GGF Director of External Affairs, who started the site, commented, “MyGlazing. com has been an incredible journey. Its creation came from GGF members who asked for a consumer-friendly website because they felt the GGF website was (and still is) a trade focused website. The site is now attracting almost quarter of a million homeowners each year, looking specifically for independent advice on glass and glazing products and installation. “The site has many features, but one of its most useful is our fully searchable directory of over 300 consumer facing companies. All are GGF Members and follow our approved Consumer Code of Practice, so consumers know that when they are using the directory, they will find the best installers in their area. Our plans for 2019 are three-fold, to increase the content on, get even more homeowners to the site and ultimately redirect them to GGF Member companies.” Since it started, MyGlazing. com has also added many features including the GGF Energy Savings Calculator that allows homeowners to calculate their fuel and money savings when replacing their windows and doors. The site is also home to the national completion Window with a View which boasts winning views from windows from high profile venues such as the Liverpool Museum of Art and Tower Bridge. This competition receives wide PR coverage, raising the brand awareness of to millions of homeowners each year. The essence of the site though is its consumer advice with dozens of useful articles, hundreds of product images and over 300 company profiles. The content is packed with high quality advice for homeowners installing glazing. It covers areas such as insurance, deposit protection, the legal issues around certification of replacement windows and doors, resolving disputes with companies, planning guidance and a very useful section Top Ten Tips before you buy. 92 » A PR 2019 » CL EARVI E W- UK . C O M “THE PERFECT BLEND OF TECHNICAL SKILLS AND REAL WORLD EXPERIENCE” Proving once again that ‘there’s more to Mila’, the industry’s leading hardware specialist has appointed Laura Chapman as a digital design and marketing executive. With a degree in media design and a background in the home improvement sector, Laura brings the perfect blend of technical skills and real- world experience to her new role. » » FROM A CUSTOMER’S perspective, Laura is analysing how they use the Mila website and adding new features, insights and downloads to make sure it always delivers exactly what they want in terms of content and accessibility. She has already designed a stunning new home page for the website at and has created the popular Meet the Team pages which showcase the people in the sales, warehouse and support teams who make the Mila difference. Having another skilled designer in-house is benefiting lots of Mila customers more directly too, with Laura working closely with them to create bespoke literature, posters and showroom displays to help them drive new business. Moving forward, Laura is working with the rest of the Mila marketing team on a series of exciting new campaigns for 2019 which will be revealed very shortly.