Clearview National April 2019 - Issue 209 - Page 86

INSTALLERSUPPORT CONSTRUCTION PLANT & TOOL HIRE DONE DIFFERENTLY » » AS AN ALTERNATIVE WAY to hire plant and equipment, the Shareplant concept is based on the simple premise that idle equipment is a waste of money for everyone - owners, constructors and clients alike. Shareplant Marketplace is a service that connects equipment owners directly to hirers so that they can rent construction equipment to each other when it would be otherwise be sitting idle - minimising cost and maximising profit. Equipment owners can join and list equipment for free, whilst hirers can find nearby high- quality specialist equipment to rent in seconds. Our marketplace then provides flexibility in that the rentals can be with or without an operator, rented by the hour, day, week or month. We also provide the option for rentals with or without delivery allowing you to select the most convenient and cost-effective way of receiving the rental equipment. Shareplant founder, Mark Watters, has over 30 years’ experience in the construction industry. “During this time, I often saw equipment and tools standing idle and came to the conclusion that someone is paying for that idle time, whether it is the owner or client,” he says. “I started to think of ways to try and reduce the idle time and increase utilisation. The idea for Shareplant suddenly came to me while we were on holiday one summer. “A few years ago, we started using Airbnb to book our holiday accommodation. I wondered if we could create an Airbnb for the construction industry. That’s where the Shareplant idea came from. This new way of thinking is called the ‘Sharing Economy’ and is growing quickly around the world in all aspects of our lives from travel and accommodation to the sharing of physical items such as parking spaces, camera equipment and bicycles.” In addition to our rental marketplace we have recently launched our Shareplant app which is free to download from Apple and Google Play stores. Whether you are an operator, supervisor or manager our app can help to increase your productivity and efficiency by reducing the need to complete manual, paper- based tasks. Offering a range of modern construction management tools such as reports, logs and document checks straight to your laptop, tablet and phone. NEW DATABASE FOR ‘NEW BREED OF BUILDERS’ » » INSIGHT DATA HAS strengthened its extensive prospect database for the glazing and construction industries with the launch of its brand-new Builders Merchants database. The new database combines accurate business information and contact details for over 6,000 builders merchants across the country. The database covers both national builders merchant networks as well as the regional, independent outlets and can be segmented further into both ‘heavy’ and ‘light’ merchants, with categories for each building sector. “After months of due diligence and hard- work from our specialist research team, we are delighted to announce the launch of our new Builders Merchants database,” comments Jade Greenhow, Operations Director at Insight Data. “Long gone are the days of fabricators dealing solely with installers. Today, a diverse range of tradespeople make up the market, ones who rely almost entirely on merchants for their building products, tools and consumables and heavy-side goods; bricks, cement and concrete. 86 » A PR 2019 » CL EARVI E W- UK . C O M “This new breed of builders and ‘builder installers’ have fuelled the growth of Builders Merchants and have created a market that spans the country and is worth £billions. It means that for businesses to expand and to capitalise on this growing strand of the market, they need to communicate directly with buyers and decision makers to get their products available in these merchants. “For over a decade, our prospect data has been providing customers with unparalleled access to potential customers. Whether its Builders Merchants or one of our five other industry databases, we allow customers to create high- impact, highly-targeted campaigns that forge new partnerships and win new business.” The new database is available through Salestracker, Insight Data’s powerful portal combining an online prospect database, CRM system and an integrated email marketing platform. From there, businesses can build data lists based on prospects in their local area, or alternatively can build national campaigns including prospects from one or many of Insight’s databases. In addition to Builders Merchants, Salestracker customers can also unlock accurate prospect data and marketing intelligence from the fenestration and glazing, housebuilders, local builders and main contractors databases. Just recently, the firm also added an Interior Designers database – a popular addition to their Architects dataset. In total, Insight Data offers real-time data for almost 70,000 potential customers across the fenestration and wider construction industries.