Clearview National April 2019 - Issue 209 - Page 83

INSTALLERSUPPORT SWITCHED ON TO MARKETING TOOLS: OLD AND NEW As part of Endurance’s initiative to improve its service offering to their trade customers, a total revamp of its printed materials for installers is taking place. With feedback from the Preferred Installer Network serving as the waypoint for the decision, these printed materials are set to offer a higher standard of quality across the board. » » FOLLOWING THE introduction of the highly popular A0 size wallchart last year and the new and improved Homeowner Brochure, the Marketing Team at Endurance is busy revamping all the existing printed materials as well as introducing some new materials too. Scott Foster, Marketing Manager at Rocal, commented: “Whilst our strategy remains largely focussed on digital marketing, we recognise our Installer Network need hard copy printed materials and samples in order to best sell our products. We want to offer our customers the very best in promotional materials, in order to help them convert more leads to sales and encourage homeowners to spend more.” The new printed materials will include a total redesign of the Endurance Main Brochure, which now includes a larger range of door styles and glazing options to showcase the aesthetics on offer. When ready, this brochure will also offer information on lock, threshold and hardware options for the security conscious browser. Alongside this, Endurance is also introducing a new range of showroom support resources. This includes newly designed roller banners, promotional posters and a sample box that enables homeowners to see the Endurance standard hands-on. Showrooms with TVs can also receive a USB stick pre-loaded with all of the Endurance Doors video content. These videos have proven themselves to be a fantastic, engaging, and professional way to show homeowners what they could be bringing to their home. To find out more about the Endurance Doors Preferred Installer Network, the new resources, the Showroom Support Brochure, new Social Media Guide, or anything else, get in touch at SOCIAL MEDIA SERVICE Endurance Doors has produced a Social Media Guide for Facebook for its Installer Network, serving as the ideal guide for installers to promote themselves as a reputable and competent business. This includes a comprehensive guide to taking the right photo, how to enter Endurance’s #DooroftheDay competition, the benefits of the branded door designer, and a step-by-step Facebook guide. Jenny Harris, Marketing Executive at Endurance, commented: “Social media has become an essential part of any business strategy, with more and more homeowners looking to interact with companies on a more informal level. With this in mind, we’ve created this guide to help our installers make an impact. Alongside this, we also offer a range of high-quality images, videos, and other marketing resources that our installers can utilise.” With the Installer’s best interest at heart, the social media guide offers an accessible, friendly, and informative tone. The photo guide offers a ten-step process that explains everything from phone position through to accounting for the weather, ensuring installers can promote their latest work in a way that’s going to show off the quality on offer. Alongside this, the guide also features an in-depth guide to using Facebook to its maximum potential. It covers planning, content, building an audience, expanding the audience, monitoring progress, and how to schedule posts in a way that helps to save time. Endurance is also offering professional assets to help make Installer Facebook pages look more credible and approachable. Facebook has proven itself to be a valuable marketing platform, with potential customers researching companies and viewing their previous work through this social media medium. Alongside this, it also serves as a quick and easy way for customers to get in touch: gone are the days of waiting until opening hours come by. C L E A RV I E W-U K . C O M » A P R 2019 » 83