Clearview National April 2019 - Issue 209 - Page 82

MACHINERY Britain’s first 5G factory trial » » THE UK’S FIRST LIVE 5G factory trials have begun at the Worcestershire 5G Testbed, in a landmark step towards the creation of smart factories in Britain. The trials mark the first time that British industry has deployed this next generation technology and it is set to completely transform the way the sector operates. In a huge step on the UK’s journey towards Industry 4.0, the process allows manufacturers to test the potential of 5G investments - from factory floor production, reconfiguration and real-time analysis, to steering a machine’s movements from a remote location. Mark Stansfeld, Chair of the Worcestershire 5G Testbed & Trials, comments: “Going live with the UK’s first 5G factory trials marks a monumental step in delivering the vision of the Worcestershire 5G Testbed to bring a productivity increase to the manufacturing sector and the UK economy. We are proud of the collaboration between all consortium members in making this happen and will be working closely to deliver the expected results from the live 5G trials.” World-leading engineering company Worcester Bosch is testing 5G for improved factory output, exploring preventative maintenance utilising IoT sensors and data analytics to predict failure. Meanwhile multinational defence company QinetiQ has been designing security into the network and applications known as ‘security by design’. Carl Arntzen, CEO at Worcester Bosch, comments: “We are delighted to have switched 5G on in our factory and look forward to measuring the productivity gains that will follow. It’s important to our business to have the real time element 5G brings so that we can react in real time in the factory environment to mitigate any losses in output and protect and grow our business bottom line.” Leading global manufacturer Yamazaki Mazak is also using 5G to conduct trials that will demonstrate how 5G can be used to enhance factory productivity. The technology will be used for two troubleshooting applications, one of which allows senior engineers to remotely guide onsite engineers through machine maintenance. The trials will all test end-to- end application performance, taking initial measures of 5G speeds and latency. The technology offers more than just enhanced speed by providing the low latency, responsiveness and reach needed to transform the world we live and work in and in ways that its predecessors, including 4G, simply couldn’t. 82 » A PR 2019 » CL EARVI E W- UK . C O M SOCIAL MEDIA DRIVES BUSINESS GOALS » » WHETHER YOU’RE A PVC specialist, builders’ merchant or roofline installer, we all now inhabit the digital world. With almost everyone now carrying a smart phone and engaging with social media for up to three hours a day the potential for brands to communicate directly with users is powerful. Freefoam made a strategic decision 18 months ago to harness and embrace the rise of social media as part of its overall marketing strategy. Whilst social media is an open forum, competition for attention is fierce, and getting more sophisticated. Engaging content is critical so Freefoam chose to partner with social media specialist Mind Made Digital to ensure a targeted professional approach. Aiming to use social media as a platform to engage with customers and installers, raise brand awareness with homeowners and drive business goals the programme has achieved excellent results. Customers are using Freefoam content to promote products and benefits and installers are using it as a platform to instantly share photos of work and installation stories. Using social media has brought real business benefits to Freefoam. By targeting key business goals we’ve been able to deliver tangible results. Social media is pushing on average 36% of web traffic across all company sites, the number of enquires to become a Freefoam Registered Installer has doubled and we’ve seen a 70% increase in fans and followers. Whilst we’re delighted with these figures, that’s not the whole story. Social media has allowed us to work much more closely with customers and installers to create professional high-quality content together. Video content is king and we’ve generated films to highlight positive relationships and the benefits Freefoam products bring throughout the supply chain. Louise Sanderson, UK Marketing Manager, explained “As manufacturers, using social media has brought a new dimension to our marketing function. Whilst there will always be a place for traditional Point of Sale and Literature, being able to showcase our products and engage directly with our customer and installer partners has really created a vibrant and active online community. We’ve got some exciting plans in place for 2019 to extend our digital presence, so get involved and follow us.”