Clearview National April 2019 - Issue 209 - Page 68

CONSERVATORIES&SOLIDROOFS YOU TAKE THE HIGH GROWTH » » SCOTTISH HIGHLANDS HOME improvement company, ERG Scotland Ltd, has become the latest addition to the Conservatory Outlet Network of retailers. After huge success for Conservatory Outlet on the back of 2018 with three new retail partners joining in as many months, it is now revealed that the leading UK fabricator has secured the partnership of ERG Scotland to service the Scottish Highlands, a large and much sought-after location for the network. In true Conservatory Outlet style, ERG will kick start its welcome with a brand- new website and bespoke ERG branded brochures. Also planned are an enhanced PPC and multi-channel digital campaign, a series of retail videos and significant investment and updates to the Invergordon showroom. Ian Joy, Director at ERG, explains: “We’re really pleased to be working with Greg, Mick and the team at Conservatory Outlet. Their network business model means we’ll receive not only lead generation and marketing support, but also direct access to a wealth of knowledge and experience from the other retailers within the network. “The team at CO has already delivered a fantastic sales and marketing launch event, which has left our sales team motivated and fired-up for a big year ahead. To be working with a supply partner that understands our business and works with us to achieve growth is really refreshing. We’re looking forward to taking our business to the next level of growth with a great product backed up by fantastic marketing support.” ERG now becomes the fourth Scottish retailer in the Conservatory Outlet Network, allowing ERG (Invergordon), Bon Accord Glass (Aberdeen), Mitchell Glass (Galashiels), and Crystal Clear Windows (Hamilton) to take advantage of the unique business model, which allows the sharing of best practice without conflict of interest, to form a strong Scottish alliance and support group within the network. Conservatory Outlet Managing Director Michael Giscombe, adds: “We’re really excited to be able to welcome ERG to the Conservatory Outlet family. It’s been clear since the start of our dealings with Ian and Greer that they will be an immensely valuable asset to the Network. It’s great that we now have four really strong installers within Scotland that can all help each other to grow. We’re always in pursuit of our ultimate goal for full national network coverage, and our latest union with ERG is another huge step towards reaching this.” WE’LL BE WORKING OUR GREY BACK TO YOU » » 2019 HAS GOT OFF TO A good start for Freefoam customers, with the addition of Square and Ogee gutter in the popular Anthracite Grey colour option, to help them gain market share in a growing sector. Designed to complement the existing Round and Deep gutter systems and manufactured to Ral No. 2016, the ranges offer an exact match to door and window systems, giving customers the range to satisfy the growing demands of homeowners and developers. The choice of colour for windows, doors and roofline is now on average nearly 30% of sales, with some window companies seeing sales of over 50% in colour - and growing. Homeowners buying high end grey windows and doors do not 68 » A PR 2019 » CL EARVI E W- UK . C O M want the standard white roofline, they want everything to match. Which is why Freefoam made a strategic move into manufacturing the complete roofline range in Anthracite Grey. Freefoam’s approach is to help every company in the supply chain sell more and grow faster than the competition. And the approach is working. Freefoam customer Alan Sutherland, Managing Director of General Building Plastics explains: “There’s been an increasing demand for colour, but the biggest growth has been in the last three to four years. Greys are the most popular now, particularly Anthracite Grey. Most customers want a full suite of colour matched products, which Freefoam does very well.” Discerning homeowners want the complete solution, so Freefoam also manufactures a wide range of PVC fascia and soffit in Anthracite Grey providing a suite of colour roofline products. With most colours available off the shelf or on short lead times Freefoam customers have access to all the products they need to meet the demands of today’s consumers and gain valuable market share. Colin St John, Freefoam Commercial Director, summarised: “These new additions to our gutter range are a great example of how we continually introduce products to maximise the success of our customers. Providing a grey rainwater and roofline range will give customers opportunities with housebuilders and big- ticket refurbishment projects and illustrates our commitment to helping our customers grow.”