Clearview National April 2019 - Issue 209 - Page 4

FROMTHEEDITOR Same old ‘white gold’? In my editor’s letter last month, I spoke about the open-door policy I’ve witnessed in fenestration, and waxed lyrical about the women in industry articles we had in March’s magazine; written by and about some of the fantastic females in fenestration. » » I WASN’T VERY IMPRESSED THEREFORE when the representative of a national door and window company (that will remain safely anonymous) stood on my doorstep this week, and asked when my husband would be home so he could speak to him. After politely asking him to leave (I didn’t want to come across ‘hysterical’), I double- checked my calendar, and upon confirming that it was indeed 2019, and not 1955, I wondered should I feel lucky that this is one of the first times this has ever happened to me or insulted that it happened at all? Ironically, we (my long-term partner and I who have chosen not to marry) are currently looking for some new windows due to a sizeable crack and several condensated units on the front (for, as they say, the cobbler’s children are often ill-shod) so I was more than willing to discuss the options from the cold-caller, if only he would’ve realised I’m capable of making my own decisions. His loss, I guess. Contrary to the first 200-words of this intro though, my letter this month isn’t one about sexism but of the wider issue of pushy salespeople, particularly in double glazing. And, while I have spent the past few years reading and writing (in several capacities) of all the work that has gone into reversing the public reputation of the industry from the 1980s and 1990s, it was a shame that when I was approached ‘cold’ as a consumer, the experience I had reflected nothing of what I see going on from ‘the inside’. As well as my stature in the household being overlooked simply because I was female, I couldn’t get a word in edgeways with the person on my doorstep, and when I did manage to answer a few of his arbitrary questions, even by trying to proffer that we did in fact need some new windows, he was so entranced in his own ‘spiel’ that he didn’t even hear me. And, as this whole (albeit mostly one-sided) conversation coincided with a new series of the ‘White Gold’ television program, I wonder if the general public are as aware of how much the industry has progressed as we’d like to think. I’d love to hear your thoughts… Gemma, Editor 4 » A P R 2019 » CL EARVI E W- UK . C O M A window into the future » » NEW RESEARCH FROM Eurocell plc, the UK’s leading manufacturer, recycler and distributor of PVC-U window, door, conservatory and roofline systems, has revealed the top reasons homeowners would upgrade windows within their properties. Eurocell’s ‘The Future Home Report’ draws on the findings of a survey of 1,000 25-40-year olds that either own or rent homes, about design and build considerations for future homes. The top reasons homeowners gave for investing in new windows in their properties were: • Improved energy efficiency (52.40%) • More natural light in the home (37.50%) • Noise reduction (34.90%) • Because they’re old or broken (24.80%) • Security (24.40%) • Aesthetics (19.40%) • Improved durability (9.40%) Chris Coxon, Group Head of Marketing at Eurocell, commented: “The UK is currently in the middle of a housing crisis meaning that we need to build 300,000 homes a year for the next decade. At Eurocell we wanted to gain insight into what features and designs consumers want from their windows so that these homes can be built to suit the wants and needs of consumers. The insights from this report have done exactly that, revealing how important both natural light and technology are to consumers, and this will help both Eurocell and the wider industry inform decisions for windows in the future.” The research also looked into the window design and features that consumers hope to see in their future homes and therefore, what tradespeople can expect to be installing. 52% of consumers surveyed said that they would like to see windows with higher energy efficiency levels, 29% would like windows that have the ability to shade against sunlight, 26% would like to see increased use of sustainable materials and almost a quarter of consumers identified large floor-to-ceiling windows as their most appealing design trend. In addition to this, 29% of consumers said that smart windows, for example windows that can block the sun, turn into a mirror, or be used as a smart screen, are also desirable. The full Future Home Report can be downloaded in full here