Clearview National April 2019 - Issue 209 - Page 14

SEVENTHINGS... The year of the installer 7 things you didn’t know about the ERA Installer Scheme Security-conscious consumers rely on well-informed installers to safeguard their residential and commercial properties and possessions with the best possible product. By making sure that installers are confident and competent with all the latest smartware technology – and mechanical security hardware – ERA knows that locksmiths, installers, and security specialists will pick their product over that of a competitor. That’s why this year marks the launch of the brand new ERA Installer Scheme. And, if you want to know more, as Clearview is officially supporting the new scheme, you’ve certainly come to the right place… 1. YOU DON’T HAVE TO BE SMART: For increasing numbers of installers and lots of locksmiths, it must seem that the only way forward in business is to shift into smartware. It’s certainly true that smart technology is becoming more and more popular with home and business owners, whilst providing a business-boosting bolt-on for the installer, but it isn’t the only area of the industry that is being developed constantly. Mechanical security is by-no-means old-fashioned and is also moving into modern times with style. That is why installers can choose to sign up to the smartware scheme, or the traditional scheme, or if you can’t decide which route to go down to extend your knowledge and improve your sales potential, why not do both? 14 » A PR 2019 » CL EARVI E W- UK . C O M 2. A STEPPING STONE TO HOMEOWNERS: ERA is proud to be putting the ‘middle man’ back into the buying process. In simple terms this means that when a home or business owner wants an ERA product, the support team will match them up to an installer in their area through its Find An Installer portal, getting those all-important leads for the best installers that sell and set up the best security products to protect their property and keep their family safe and sound. The installer will be fully-trained in the product, and can price up the job as normal. ERA is but a matchmaker. ERA also continues to invest heavily in the promotion of its installer network on both a local and a national level, so – on top of support from the ‘top down’ in the form of installer support helplines, marketing materials, product training and promotions – installers will also be getting those all-important grass roots contacts that SMEs and ‘one-man-bands’ rely on. 3. THERE’S LITERALLY NOTHING TO LOSE: Zip, zilch, nothing, nada. That’s how much the starter pack of branded beanie hat, clipboard and pens, van decals, and feedback forms for the ERA Installer Scheme will cost when you sign up. Then in just five simple steps you’re ready to go: • Go to the ERA Installer Scheme page • Are you an installer for Security Hardware, Smartware or both? • Are you a MLA Approved member? (entering MLA number will add a logo to their personalised page) • Choose the radius you want to cover for work, which will drive the postcode search results • Customise your page with information about their company and specialisms If you choose to upgrade your membership, you will also receive branded sweatshirts, polo shirts, and jackets with the ERA logo and your own company’s branding. Want to take part in bespoke training courses so you can get to grips with the ERA products? Yeah, they’re free too.