ALUMINIUM
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SENIOR ARCHITECTURAL SYSTEMS - one of the leading fenestration systems suppliers to the commercial sector - is now bringing home the benefits of aluminium to the domestic market with a new product offering , investment in its in-house resources and a new marketing campaign .
The recent launch of Senior ’ s slim profile Ali VU aluminium window has provided the perfect partner to the company ’ s established Ali FOLD aluminium door , allowing Senior to offer a full suite of thermally efficient , low maintenance and stylish glazing systems which are ideally suited for use on residential contracts . Recent investments on Senior ’ s factory floor to increase capacity and to the
Campaign highlights aluminium benefits
company ’ s transport fleet to improve delivery turnaround has also put Senior in a strong position to support its existing network of trade customers and forge links with new installers and fabricators .
Highlighting the many benefits that aluminium glazing systems can bring to the domestic market is the key message behind Senior ’ s new # AskforAli campaign , as Senior ’ s marketing manager Jonny Greenstreet explains : “ Over the last few years , as energy-efficiency becomes an issue that more homeowners are aware of , the popularity of aluminium windows and doors has steadily increased . We know that to be able to meet this growing demand , trade professionals need a suite of high performance products that not only help improve the look and feel of their customers ’ homes but that are also easy to fabricate and install .
“ Giving our trade customers the products they need and the high levels of customer service they deserve has been a key driver for us in the development of our Ali doors and windows and we are excited to have already received a lot of interest in our new domestic range . We will be rolling out a great new advertising campaign in the coming months .”
Offering attractive slim sightlines , the new thermally broken Ali VU aluminium window perfectly complements Senior ’ s Ali FOLD range of single , double and bi-fold aluminium doors to offer the trade a complete suite of glazing solutions for the residential market . Trade customers interested in finding out more about Senior ’ s Ali range can do so by contacting their regional technical sales manager , visiting www . seniorarchitectural . co . uk or keeping up to date with all of Senior ’ s latest news on Twitter , LinkedIn and Facebook .
GLAZING FIT FOR JULIAN LLOYD WEBBER
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ARCHITECTURAL GLAZING systems by UK manufacturer Kawneer helped meet ‘ critical ’ acoustics for Royal Birmingham Conservatoire , the first music academy to be built in the UK for 30 years .
Conservatoire principal and cellist conductor Professor Julian Lloyd Webber praised the development , saying : “ With our new name and suitable magnificent new home we intend to set the global benchmark for music and drama education and performance .”
Kawneer ’ s AA ® 100 zone / mullion-drained curtain walling and AA ® 720 windows have been used in the triple-height foyer and as hole-in-wall windows and rooflight alongside engineered acoustic baffles within secondary glazing reveals to further reduce sound transmission .
They were installed by Bennett Architectural Aluminium which carried out extensive testing to achieve the required sound reduction figures .
Colin Cobb , project architect with designers Feilden Clegg Bradley , said : “ The Kawneer systems met our needs for deep-section curtain walling with modelling provided by extra-deep
face caps . The window systems integrated well with our brickwork detailing , with clean lines around openers . Acoustic performance of window systems was a critical factor .”
He added that the aluminium composition of the ‘ cost effective ’ Kawneer systems score well on the BREEAM materials matrix so this contributed to them achieving their targets in this respect .
Early engagement with main contractor Galliford Try helped the design alignment process for the 10,000m2 building on a sloping site in Eastside that has a three-metre drop , and ensured any challenges were ironed out early on .
Bennett managing director Lionel Grant said : “ The Royal Birmingham Conservatoire was certainly a different kind of project for our team but we have helped to create an instantly recognisable building and something unique . It is located on a busy city centre road so it was vital we got the acoustics right to keep that sound out .”
The £ 57 million building for Birmingham City University comprises a 500-seat concert hall , 146-seat recital hall , 100-seat organ studio , 100-seat black box experimental studio , more than 70 practice teaching rooms capable of accommodating 650 students , and an 80-seat jazz club that claims to be the first permanent jazz club performance space in any UK conservatoire .
The five storeys are clad almost entirely in pale brick with simple rows of small , punched Kawneer windows occasionally broken by larger feature windows . Larger ground-floor openings trimmed with glass and aluminium pick out the entrances at either end .
66 » APR 2018 » CLEARVIEW-UK . COM