Clearview National April 2018 - Issue 197 - Page 5

PROUD SPONSOR OF INDUSTRY NEWS INDUSTRYNEWS CREATE AN IDEAL HOME WITH CLADDING » » FREEFOAM BUILDING PRODUCTS are delighted to announce another collaboration with the Ideal Home Show and Off-Site Factory Homes. Working with the designers of this year’s show Freefoam X-Wood Urban cladding has been used to stunning effect on the prestigious show home. Always keen to push the boundaries of design, the show promoters have created a house that features an unusual combination of old and new. The front features a traditional ‘Victorian’ red brick faced façade with sash windows and the rear aspect showcases a contemporary modern extension including an innovative elevated cantilever section. X-Wood Urban Cladding in soft white has been used to form the outer envelope of the extension contrasting with the grey doors and windows. X-Wood Urban will be part of Freefoam’s X-Wood PVCu cladding range when released later in the year. X-Wood™ is a premium grade 16mm thick cladding range developed as a highly durable board from a composite of three different layers, each with its own high-performance properties. A heavy-duty plastic foam core, a durable solid plastic skin and a choice of two superior outer coatings – woodgrain Renolit colour film or subtle embossed wood effect PVCu. www.freefoam.com Record Growth for Ipswich Installer » » DEMAND FOR REAL Aluminium has increased at a remarkable rate with the number of new installers taking the leap to REAL growing by nearly 80%. Now one installer is urging fellow installation firms not to be daunted by aluminium after seeing his own business grow at record pace since leaping to REAL Aluminium. Ipswich Trade Frames has boosted its already well established PVCu installation business by introducing REAL Aluminium into the range of products it now offers. The decision to expand has clearly paid off with the firms spend on aluminium predicted to show an incredible six-fold increase this year. REAL Aluminium is helping more installers like Ipswich Trade Frames to unlock the enormous potential of aluminium and benefit from the higher profit margins it brings by giving them all the tools they need to take their first steps into aluminium. Among the resources on offer to help them make a smooth transition to REAL Aluminium are a comprehensive showroom and award-winning sales and marketing support package. The firm has also invested in several REAL Aluminium support materials, including showroom banners, hardware boards, retail brochures and branded folders to aid its impressive growth. www.real-aluminium.co.uk RECORD-BREAKING FABRICATOR ANTICIPATES BUSY TRADING PERIOD » » A NEW INITIATIVE, THAT has brought record-breaking lead times to the glass and glazing industry, looks set to result in a fabricator’s busiest ever trading period. The TWR Group announced late last year that it would roll-out ‘never seen before’ lead times to give installers dual-coloured bi-folding doors within fifteen working days. This new initiative went live at the end of February (2018) and the group’s Managing Director Terry Richardson says that they have been inundated with enquiries, with the forward order book showing the business is on course for its busiest ever quarter of trading. What has so appealed to installers is not only the super- fast lead times but the fact that the turnaround will not only apply to standard grey, black and white but to any RAL colour and combination. The lead times have been made possible thanks to sustained investment in the required machinery and personnel. The colour plant is housed at TWR’s most recently acquired 17,000- sq. ft. factory. Terry comments: “We announced last year that we would be rolling this initiative out and we’re delighted to see that it’s live and we’re receiving orders.” www.twrgroup.co.uk C L E A RV I E W-U K . C O M » APR 2018 » 5