Clearview National April 2017 - Issue 185 - Page 98

OUTDOORLIVING Best of both worlds » » AS ALL WINDOW fabricators and installers know, the trend for outdoor living has increased over the last few years, especially with the introduction of the bi-folding door and the phrase “Bringing the outdoors in”. Bi-folding door specialist, Whiterose Windows Limited, operates from two premises in West Yorkshire, a large old mill complex in Queensbury, which has recently been extended, and a factory unit in Brighouse. The company mainly supply to the trade, fabricating a complete range of bespoke products including windows, bi-folding doors, sliding patios, and commercial doors, using both Smarts Architectural Aluminium or energy rated, quality Liniar PVCu Profile. When Whiterose expanded its range to include aluminium, around 5 years ago, it went through the same process as it did when originally choosing the Liniar PVCu system to manufacture. It took time researching the system that best suited its client’s needs and, after consulting with its customers, found that the Smarts system came out on top for being an industry recognised, quality, af fordable system. This year, with the increase in space, Whiterose is hoping to vastly improve its current lead times on the most popular aluminium colours, whilst remaining competitive with its transparent pricing. Tony Smith, owner and director of Whiterose Windows, comments, “Our lead time for PVCu, especially Modloc bi-folds, has always been very quick within the market place, so hopefully, by increasing our facilities and employing more staff, we will also be able to significantly improve our current lead time of 3 to 4 weeks on standard coloured aluminium products in 2017.” 98 » A PR 2017 » CL EARVI E W- UK . C O M He goes on to add, “As a business, we operate to economies of scale rather than relying on big margins. This allows us to offer our products at very competitive prices, for example we have fixed prices for our bi-fold sets, regardless of configuration.” Whiterose has recently added a new string to its bow, starting to manufacture Liniar’s brand new creation, Alumina, which is a true aluminium bi-folding door system, beautifully sculptured and foiled to match perfectly with the full Liniar product suite. Alumina can achieve U-values as low as 1.2 W/m²K, with its sleek lines and greater efficiency it offers the best of both worlds. Whiterose Windows originally began by selling to local tradesmen and it has maintained its personal and direct approach to customer service, should any issue arise they try their best to make sure it is resolved quickly and efficiently. As the company has grown, the team has made a real effort to maintain this local trade supplier approach, just on a much bigger scale and, with the recent addition of extra administration staff, hopefully this will lead to even greater efficiency in the future. The company offers its own nationwide delivery service, ensuring that its goods arrive in perfect condition, travelling as far as Scotland and Devon. A revamp of the company website is due very soon, with the new website being brought up-to- date with a more contemporary feel, suitable to the modern products it manufactures. It will also contain a gallery of installation pictures so that customers can get a good idea of what its products look like in situ.