Clearview National April 2017 - Issue 185 - Page 78

PROUD SPONSOR OF DOORS & WINDOWS DOORS&WINDOWS Surprised and delighted… Mark Schlotel, Marketing Director at Victorian Sliders, reports on the company’s first showing at Ecobuild exhibition. » » SO ECOBUILD, presented at ExCeL in London’s Docklands (7-9th March), the “number one event for forward- looking professionals in the built environment”, is over for another year. Now under new management and undeniably reducing in size each year in terms of numbers of companies exhibiting, this show still provides an appropriate focus to meet a broad variety of UK construction specifiers who are all wanting to keep fully abreast with the latest building product technologies in terms of recyclability and energy- efficiency. In the spirit of “let’s try something different”, we invested in an appealing 10 x 4 metre island stand at Ecobuild, branded Victorian Sliders and packed with 10 ECOSlide PVCu vertical sliding sash windows to show off our range of woodgrain foil finishes. We were surprised and delighted with the response we received. Over the 3 days, we “zapped” a satisfying quantity of visitors who stepped onto our eye-catching stand, which was designed in a classical and symmetrical fashion to allow plenty of “walk-on” points in and around the sash window exhibits. Specifiers ranged from window industry installation professionals based in the London area, developer entrepreneurs working in both new build and retrofit arenas, private sector architects complete with drawings of buildings requiring sash windows, national design & build housing developers and surveyor teams and significant buyers working for public sector organisations such as housing associations and city councils. Yes, we met some slightly cranky homeowners who seemed obsessed with conservation issues and ultra-traditional building methods and materials, but that is to be expected and thankfully those worthy individuals were few and far between. What we did experience on numerous occasions was the question: “Are these windows made of timber?” or even “Are these windows made of aluminium?” This feedback is very encouraging. The majority of visitors meeting our ECOSlide PVCu vertical sliding sash windows for the first time were clearly knocked out by their quality, ease of use and visual appeal. We are sure that the positive response and wide variety of new commercial contacts from locations across the UK secured at Ecobuild will recoup our exhibition investment many times ov er. Most Ecobuild specification visitors were unaware of our brand, so it was a pleasure for 78 » A PR 2017 » CL EARVI E W- UK . C O M us to explain our industry role as “strictly trade only” extruder- fabricators and outline our simple philosophy at Victorian Sliders, which is to deliver unbeatable value and service. Benefiting from our business focus on PVCu sash windows and our manufacturing economies of scale, ECOSlide vertical sliding sash units are supplied to Professional Window Installers at “£199 any size, up to 1300mm wide and 2400mm high” for an A-Rated WER solid White PVCu window, featuring toughened glass on both top and bottom sashes, sash horns, travel restrictors, quick release tilt restrictors, White hardware, thermal inserts to both frame and sash and a signature extruded “anti-jemmy” security bar on the cill. One fact that we are undeniably proud of at Victorian Sliders, is that we have now kept our selling prices to customers unchanged without inflation for 6 years in succession. Orders worth over £1,000 are delivered free to UK locations on a 5-day lead time. Window design options such as Astragal or Georgian glazing bars, woodgrain foiled or sprayed colour finishes, trickle ventilators and shaped or bay window assemblies are priced on top of the £199 base cost and provide additional £££s value to installed projects. Every aspect of product manufacturing is carried out in-house at our Victorian Sliders company headquarters in South Wales, including engineering and design of PVCu window profiles, raw materials specification and extrusion, specialist profile bending, woodgrain foil or colour spray surface finishing of the window frame components, toughened sealed double glass unit making and final assembly of complete CE Marked sash windows ready for despatch. Building works are currently well underway to more than double the existing manufacturing plant from 110,000 to 240,000 square feet by April 2017.