Clearview National April 2017 - Issue 185 - Page 26

INDUSTRYNEWS Added to growing membership » » THE FEDERATION OF MASTER Builders (FMB) is the latest organisation to join the National Home Improvement Council (NHIC) and add its voice to a growing membership of influential organisations which share the NHIC’s ambitions for raising standards and protecting consumers when it comes to home improvements in the UK. The FMB will work closely alongside companies, trade associations and accreditation providers such as British Gas, Which? Trusted Trader and NAPIT for building services. ‘we must be even more ambitious and raise standards right across the private domestic sector’ Sarah McMonagle, Director or of External Affairs at the FMB, said: “Following the recent publication of the Bonfield Review “Each Home Counts”, it has never been more important for organisations in the home improvement sector to work together through organisations like the NHIC. The FMB represents the thousands of small building firms which will actually deliver the improvements to our existing homes that the Government’s carbon reduction target demands. However, if we are going to raise standards in this arena we should not limit ourselves to energy efficiency and renewables work – we must be even more ambitious and raise standards right across the private domestic sector and then seek the financial incentives from the Government to stimulate demand for these improvements among consumers.” Awarded for innovation in social housing access control » » CLIQ® REMOTE FROM ASSA, HAS won the title of ‘Most Innovative New Product’ at the 2017 Housing Innovation Awards. Held at The Grand Connaught Rooms in Covent Garden, London, the award was presented to ASSA in recognition of how it is helping transform access control and effective key management in the social housing sector. John O’Brien, Director of Innovation at BRE (Building Research Establishment) Innovation Park, one of six esteemed housing professionals judging the awards, said: “We found ASSA’s innovation gave housing associations more control over their void properties, reduced costs in repeated visits and allows them to control the whole process. Another area that the judges were particularly excited about is extending the product to provide access for care workers and addressing health issues such as dementia.” Simon Wilson, National Sales Manager for ASSA CLIQ® Remote, said: “We are proud of how CLIQ® Remote is helping revolutionise access control for the social housing market, and this award is recognition of that. We look forward to sharing the opportunities it can deliver with other social housing organisations across the UK in the future.” DIGITAL LAUNCH ENABLES ONLINE ADVERTISERS TO TAP INTO LUCRATIVE HOMEMOVER MARKET » » WITH A PURCHASING power of £12 billion annually in the UK, homemovers are a hugely untapped target audience for advertisers, with each homemover spending an average of £10,000 for a variety of goods and services before, during and after a move. Life event marketing company TwentyCi has launched its digital and programmatic division, TwentyCi Digital, which will enable advertisers and their agencies to reach known homemo vers through 26 » A PR 2017 » CL EARVI E W- UK . C O M programmatic advertising at the appropriate time for their product - as well as through other digital channels including social media, PPC and TV. Paul Hickey, Director of Digital Solutions at TwentyCi Digital explains, “Buying a house is the biggest investment that individuals make during their lifetime and leads directly to spend across many product categories. By identifying exactly where an individual consumer is within the six step homemover cycle - from Pre-Mover through to Move Homemaker - we make it possible for advertisers to reach home buyers at the exact time when they need their product, in a compelling and contextually appropriate way, using the right media channel. It’s our use of factual data rather than intent data that ensures our clients’ budgets work much harder.”