INDUSTRYNEWS SECURED » » THE VEKA UK GROUP, has been awarded membership once again of the national crime prevention initiative, Secured by Design (SBD), for both its VEKA and Halo brands. The VEKA UK Group partnered with Secured by Design several years ago and has maintained its strong relationship with the team, thanks to a shared ethos of designing out crime at the product development stage. Mark Barsby, Accreditation Manager of The VEKA UK Group, explains: “‘Designing out crime’ means that security features are incorporated within products during the design and development stage, rather than being an ‘add on’ to the finished product. “VEKA and Halo have always taken this approach, with security, style and energy efficiency being primary concerns at the concept stage of a new product development. Our SBD ‘licence’ and display of the SBD logo helps us to illustrate to customers and specifiers our commitment to this initiative. INVESTMENT IN ONLINE SOCIAL RELATIONS » » PURPLEX MARKETING has strengthened its relationship with Google to help companies in the construction and glazing industry generate more leads online. The agency is a certified Google Partner agency and provides specialist paid search (PPC), display network and social media marketing for trade, commercial and retail suppliers. “Since Part Q of the Building Regulations came into effect in England in October 2015, we are seeing increasing relevance for enhanced security standards, particularly PAS 24. SBD plays a significant part in marking out those companies, like The VEKA UK Group, that go above and beyond when it comes to security.” Adi Day, Digital Director at Purplex commented; “We now manage over £1million a year of PPC advertising spend, so working directly with the Google HQ team in London helps us gain maximum results for our clients.” Purplex has also expanded its social media advertising reach, particularly through Facebook. Adi explains; “Having a strong social media presence is now crucial to a brand’s success. We already manage the social media strategy for many companies across the window industry, but dedicated paid-for advertising across channels such as Facebook, Twitter and LinkedIn generates tens of thousands of additional impressions and a significant volume of sales leads.” Adi continues; “Digital marketing requires highly specialist skills and using an agency with the experience and resources is essential. We are currently generating millions of website and social media impressions and over 10,000 sales leads a month.” www.vekauk.com www.purplexmarketing.com ‘we are seeing increasing relevance for enhanced security standards’ Phishing, Whaling and Baiting – How to avoid getting caught » » RECOGNISING THE VERY real threat which cybercrime now presents to the window and door sector, Business Micros has produced a cybersecurity bulletin to help businesses protect themselves. The IT specialist makes the point that it’s no longer a question of ‘if’ businesses will become targets of cybercrime but rather ‘when’, so is trying to increase awareness of the latest threats and 12 » A PR 2017 » CL EARVI E W- UK . C O M explain to businesses what they can do to combat them. Covering everything from Ransomware and Spear Phishing to Spoofing, Whaling and Baiting, the new bulletin explains the dangers to look out for. Just as importantly, it gives straightforward advice on the practical security steps which everyone within a business can take to avoid being caught out. Business Micros’ Managing Director, Graeme Bailey, said: “The figures on cybercrime are truly frightening. Everyone is at risk, regardless of the size of the business, so we’ve produced this really useful bulletin for our customers to do our bit to try to help.” The Business Micros cybersecurity bulletin will be at the FIT Show (G30). It is also available now in the support section of the website at www.businessmicros.co.uk.