Clearview National April 2016 - Issue 173 | Page 44
DOORS&WINDOWS
Stylish new video
»»SPECIALIST COMPOSITE DOOR
fabricator,Vista, has launched the first video in
an ambitious new marketing strategy for the
year ahead.
The stylish 25-second clip showcases the
Company’s best-in-class composite door,
XtremeDoor, delivering a punchy breakdown
of its security and weatherproofing features,
while roving over its authentic woodgrain
finish and polished stainless steel hardware.
This first video will be followed by eleven
others in the months to come, as part of
a year-long campaign to increase brand
awareness and help the fabricator’s installer
clients promote XtremeDoor to end-users.
Vista MD, Keith Sadler, commented:
“According to Cisco, the American
multinational technology company, video
will account for 69% of all web consumer
traffic by 2017, moving up to 80% in 2018.
We live in a fast-moving digital age and
promoting video through social media
allows you to quickly create a buzz around
a brand or product. We’ve got some
stunning footage of XtremeDoor and we’re
encouraging our customers to upload the
videos to their websites and have them
playing in their showrooms. This will help
installers build trust with their audience and
communicate the features and benefits of
XtremeDoor much more effectively. The
first video looks fantastic and we’re looking
forward to rolling the rest out over the
coming months.”
With a bespoke Yale 5-point lock, tripledsealed outer frame and stainless steel
hardware backed by a 25-year guarantee,
XtremeDoor is renowned industry-wide
for its robustness and reliability. The door
has withstood rigorous weather testing by
Winkhaus laboratories, brutal security testing
by Greater Manchester Police and has been
proven to be 19% more thermally efficient
than the solid timber core composite door
and 17% more thermally efficient than the
traditional timber panelled door.
Watch the video at https://www.
youtube.com/watch?v=XtVM6FGmvzs
www.vistapanels.co.uk
The King of Colour
PVCu & Glass Colour Coaters
We can colour your frames/rooflines, or alternatively,
we offer a full Supply, Colour Coat & Delivery Service
7 day turnaround
Same day quote
All RAL/BS/Farrow & ball colours +
colour matching service Extra
UV colour stable
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Windows, Doors & Conservatories
Fascias, Soffits, Trims & Rainwater Products
Collection and delivery available
TEL: 01924 454856
FAX: 01924 438606
Bretfield Court, Bretton Industrial Estate,
Dewsbury, West Yorkshire WF12 9BG
email [email protected]
www.kolorseal.co.uk
44 » A PR 2016 » CL EARVI E W- UK . C O M