Clearview National April 2016 - Issue 173 | Page 142
INSTALLERSUPPORT
76% of installers want their
name on window energy labels
»»FREE FENSA WINDOW
and Doorset Energy Ratings were
launched on January 1st. Already
hundreds have asked to Opt In.
But what is driving this surge in
interest?
FENSA surveyed the installers
that emailed in January to ask them
why they were so interested. 76%
stated it was because they wanted
to sell FENSA rated energy efficient
windows displaying labels that will
have their company name on.
Only 63% stated they were
Opting In to FENSA Window and
Doorset Energy Ratings because
they are free.
“FENSA knew that its Window
and Doorset Energy Ratings would
be popular,” commented FENSA
Managing Director, Chris Mayne.
“But we have been taken aback by
just how much demand there is. In
2015, 53% of notifications were
using energy ratings to comply with
Building Regulations. I think we
can safely predict that this will rise
dramatically by the end of 2016.”
FENSA Window and Doorset
Energy Ratings are free for FENSA
certified installers. It is totally
voluntary. All they have to do is
Opt In, agree to the rules and
be supplied by a BFRC licensed
fabricator.
These new Window and Door
Energy Ratings are operated and
independently verified by BFRC.
It is exactly the same as the existing
BFRC scheme in terms of ratings,
ratings bands, license scopes and
windows and doors covered. Labels
provided will cover windows and
doors rated ‘A++’ to ‘G’.
The only difference is these new
labels are branded FENSA and will
have their own marketing support.
These ratings will be marketed
heavily at consumers in the second
half of 2016 to raise awareness and
drive consumer demand.
Existing BFRC Authorised
Retailers can quickly and easily
switch to be a FENSA Authorised
Installer – by Opting In by
emailing BFRC.
The benefits for installers are:
• an easier sell because
homeowners understand and
recognise energy efficiency
labels;
• installers get their own
labels;
• it is the easiest route to Part L
compliance;
• a listing on BFRC website
(the first port of call for
homeowners searching for
energy efficient product);
• consumer publicity support &
recognition;
• installers can source glass &
frames separately;
• opportunities to upsell;
• technical & marketing
support and advice.
[email protected]
24/7 ORDERING THANKS TO ONLINE INNOVATION
»»ONE-STOP SHOP TRADE
fabricator, Astraseal, has
brought in a quick and easy
online ordering system, set
to revolutionise the way its
customers buy.
Astraseal installers are now able
to place orders 24 hours a day, 7
days a week thanks to Window
Designer, the cloud-based
system from industry software
experts First Degree. With just
an internet-enabled computer,
customers can get instant quotes,
make purchases and check the
status of live orders in real-time.
“At Astraseal, our philosophy
has always been prosper by
helping installers prosper,”
said marketing manager Zac
Nedimovic. “We constantly
strive to expand the support
package we offer our installers.
Online ordering was the natural
next step. For the installer, it’s
the ultimate in convenience,
it takes minutes to set up, and
once you’ve got your login, you
can make orders whenever you
like. That helps you streamline
your work flow and, potentially,
quicker lead times, a crucial edge
when it comes to winning new
business.”
“All that said, we want to
emphasise that you don’t have
to use online ordering to buy
from us. We know many of
our customers like the existing
142 » APR 2016 » CL EARVI E W- UK . C O M
ordering method and we
continue to plan offering that for
many years to come. As ever at
Astraseal, it’s not about forcing
customers down a particular
route, it’s just about maximising
choice.”
It’s that same commitment
to choice that’s seen Astraseal
develop one of the industry’s
most extensive product ranges,
a selection that’s about to
expand further as the Company
adds Eurocell to its previously
REHAU-only PVCu range.
“Eurocell has an excellent
reputation among installers and
allows us to provide quality
products at a slightly different
price point,” Zac explains. “We’re
now offering Eurocell’s innovative
Modus system, its Eurologik
70mm system and Aspect
bi-folds, as well as the Skypod
skylight system.”
As well as Eurocell, Astraseal
also offer a comprehensive range
of other products, which includes
the full range of REHAU
windows and doors, Synseal
inline sliders and vertical sliders,
and Global conservatory roofs.
On the aluminium front, the
Company provides windows,
doors, curtain walling and shop
fronts using the Smarts and
Reynaers profi