Clearview National April 2015 - Issue 161 | Page 92

BUSINESSNEWS

A Creative Mix

Exploring Offsite in
the Education Sector
The government has recently confirmed that an
investment of circa £2 billion is to be allocated to
rebuild or refurbish 277 schools across England.
»»The programme presents the
opportunity for offsite construction to play
a major role in the coming years to help to
provide a fast, adaptable and sustainable
method of building in the education sector to
meet the challenging targets.
The Governments Priority School Building
Programme (PBSP) comes after a warning
from the Local Government Association that
the country is approaching a “tipping point”
in the shortage of school places for children.
One of the most frequently cited
benefits of offsite construction is the speed
of construction that it offers. Dramatic
improvements over conventional techniques
of construction are documented, with the
time required to construct and commission
an offsite building being typically reduced by
50% - 60% in cases where large elements can
be prefabricated.

92 » A PR 2015 » CL EARVI E W- UK . C O M

Due to rising costs in construction there is
the danger that financial pressures might cause
some firms to turn down the work. In terms
of overall programme costs, the government
has put a “more for less” strategy in place. This
involves a substantial degree of standardisation
across schools, particularly in reference to
architecture and layout, thereby providing
attributes that are well suited to offsite
construction solutions.
Explore Offsite is a series of informative
events focused around the offsite construction
sector and the range of technologies on offer.
Explore Offsite series events will be taking
place at the Nottingham Belfry, Nottingham
on 21 April 2015.

To book a place call 01743 290 001 or visit:
www.exploreoffsite.co.uk/book

»»Purplex Marketing,
the specialist window industry marketing
agency, has made a further senior
appointment.
Steve Jennings has been appointed
Head of Creative and will strengthen the
company’s graphic design, creative and
branding team.
Steve joins Purplex from Clifton
Creative, a high-end design agency in
Bristol. He previously worked with House
of Fraser and his career spans both B2B
and B2C consumer branding.
He said; “Purplex is a really dynamic and
innovative agency with unrivalled expertise
at helping companies grow. Heading up
the creative team as the company enters the
next phase of growth is really exciting.”
Purplex Managing Director Andrew
Scott commented; “The days of specialist
agencies in PR, digital or design are
gone. Today marketing is all about brand
engagement across multiple channels
and companies need an agency that can
deliver powerful, integrated campaigns.
Steve’s appointment now adds expertise
on par with any London or International
agency.”
Steve Jennings heads up a team of
graphic designers and will be responsible
for branding, advertising and design.
www.purplexmarketing.co.uk