Clearview National April 2015 - Issue 161 | Page 54

DOORS&WINDOWS

The Revolution
has started
»»For decades, PVCu
manufacturers have had to
compromise on aesthetics to
deliver affordable, energy efficient,
and low maintenance windows
and doors to the market. But one
fabricator promises to bridge the
gap between the coveted timber
looks and PVCu benefits once and
for all: Sternfenster has launched
StyleLine, the highly anticipated
range of PVCu windows and doors
featuring an industry-first seamless
finish of the sash and frame.
100% seamless
corner weld
The Lincoln-based fabricator
is the UK’s first and only to
deliver PVCu windows and
doors to the trade using the
latest manufacturing technology
available on the market. The
StyleLine range is produced with
the revolutionary Graf Welder,
which allows for the frame
corners to be welded on the
inside, resulting in an impeccable,
smooth finish on the outside.
Sternfenster managing director,
Mike Parczuk, explains: “The
regular welding process of PVCu
frame sections produces an
unattractive excess plastic sprue
at the corners, which is normally
removed by a corner cleaning
machine. The process leaves behind
a corner groove that is sometimes
also irregular in depth. Windows
and doors in woodgrain foils go
through the same process, meaning
the white PVCu frame is left
exposed at the corners. As standard
practice, this is manually corrected
with a touch-up pen in a similar
colour to the foil. Needless to say
even the best hand finished frames
cannot overcome such shortages.
“But our StyleLine range
represents a truly revolutionary
stage in PVCu manufacturing.

The state-of-the-art welding
machinery we are using pushes
the excess plastic inside the profile
chambers, resulting in a corner
weld that is completely seamless
– no need for a corner cleaning
machine.”
Available in a choice
of profile systems
The unique StyleLine range
is available in a choice of profile
systems, enabling installers to
offer a wide variety of products
that deliver the same high quality
finish. Under the StyleLine brand,
Sternfenster offers windows and
doors in a choice of woodgrain
foils from Deceuninck 2500
and 2800 series, Spectus vertical
sliders and patio doors, as well as
the popular 19th century flush
sash replica window system,
Residence 9.
Marketing back-up
for the StyleLine
approved installers
In the first instance, the
fabricator aims to create a
network of StyleLine approved
installers that will benefit
from area exclusivity, ideally
positioning them to fully
capitalise on this opportunity.
Mike said: “We are able to offer
the trade mark StyleLine finish
across our entire PVCu portfolio,
enabling our clients to really stand
out in the market place with
unique products for any taste and
budget.
“We’re delighted with the
response we had so far, and we
encourage installers who wish to
maximise their opportunities in
the current market to get in touch
with us and see the StyleLine
difference for themselves. It’s a
rare chance to be the exclusive
supplier of a truly new and

54 » A PR 2015 » CL EARVI E W- UK . C O M

revolutionary product range.”
Sternfenster has also developed
a series of brochures to help
the approved installer sell the
new range to homeowners. The
marketing materials are designed
to showcase the StyleLine
difference with high quality
photography that will appeal to
the end consumer and stir up
desire for the beautifully finished
windows and doors.
StyleLine installers will also
benefit from strong showroom
support from the Lincoln
fabricator, consisting of free
samples of the new windows
featuring the StyleLine logo.
Mike said: “Our new range is
aesthetically superior among
PVCu products, so the visual
aspect is very important. We’re
equipping our approved installers
with all the tools they need in
order to promote StyleLine
to the end-consumer, and a
strong showroom presence is
paramount.”
Attention to detail
Designed to substantially
improve upon all areas; quality,
finish and performance StyleLine windows and doors are
also stronger and more durable
due to no loss of vinyl through
corner cleaning processes. The
latest manufacturing technologies
are backed by excellent
craftsmanship ensuring all-round
superior products. StyleLine
windows feature mechanically
jointed transoms and mullions
that maintain the aesthetic
qualities of a timber unit.
Sternfenster’s new range has
been described by the Lincoln
fabricator as the next step in
the PVCu evolution. Mike
commented: “The ball is now
firmly in the fabricators’ yard

to further improve the PVCu
products delivered to the market,
and this is exactly what we are
doing with StyleLine. It isn’t just
the corner weld that is different,
this range delivers products that
show attention to detail at its
finest.”
Focus on quality
All windows and doors
are thoroughly checked by
Sternfenster’s skilled staff to
make sure every frame lives up to
the StyleLine quality standards.
“With our new range, we are
delivering truly unrivalled PVCu
windows and doors, enabling our
trade customers to be one big
step ahead of the competition in
a very tight market. We believe
StyleLine is a game changer that
will revitalise the industry by
transforming the end-consumers’
expectations in terms of quality,
aesthetics and overall kerb appeal
of PVCu windows and doors.”
concluded Mike.
For more information contact
Sternfenster on 01522 512525,
or visit www.sternfenster.co.uk