Clearview National April 2015 - Issue 161 | Page 24

INDUSTRYNEWS

Going the ‘Extra Mile’To Deliver
Success for Our Customers
»»Always “go the extra
mile”. It’s a well-known customer
service mantra, but not one that
is always upheld. At MASCO UK
Fabrication, customer service is
not a department, it’s everyone’s
job. We’ve put the customer at the
very heart of the business and our
commitment to our customers
is in tegral to our promise, Your
Success, Our Future.
Andrew Stevenson, customer
experience director, explains:
“We work hard to understand
our customers’ needs and to forge
long-term partnerships with
them. Helping our customers
to sell more effectively, extend
their market reach and maximise
opportunities are cornerstones
of the MASCO UK Fabrication
strategy and we offer an innovative
and flexible approach, with a full
range of sales and marketing tools
which can be tailored to suit their
individual needs.
“Our goal is simple; to help
grow your business and deliver
the best service in the industry.
When you succeed, we succeed,
so we align our efforts to enable
your success.” added Andrew.
MASCO UK Fabrication
is committed to supporting
customers in whatever form that
takes: from an industry-leading
marketing and digital support
offering, to bespoke sales tools
and training, an innovative online
ordering system and tailored
business management solutions.
Testament to this focus on
customer growth saw 81%

of MASCO UK Fabrication
customers outperform the market
in 2014, an achievement that they
are committed to maintaining
throughout 2015 and beyond.
What Makes The
MASCO UK Fabrication
Approach Different?
Bringing together Griffin,
Premier, Techniglass and Phoenix
Doors; with over 55 years
combined industry experience
between them and as the UK’s
largest fabricator, and part of the
MASCO UK Window Group,
the fabrication division offers
retail installers a fully integrated
business, marketing and product
support solution for PVCu frames
and glass.
Ray McGrady, marketing
director, comments: “The difference
with MASCO UK Fabrication is
simple, we harness the passion we
have in our business and focus it on
our customers. From the Group’s
diverse skill set, we are uniquely
placed to leverage our scale and to
pool our collective expertise and
industry knowledge.
“Whether it’s through bespoke
brochures and print marketing,
point-of-sale support, sales
training or websites and online
marketing, we have the in-house
expertise and resources to tailor
our service to meet the individual
needs of our customers.” Ray
adds.
Andrew goes on to comment:
“Our focus is to understanding
the needs of our customers, what

24 » A PR 2015 » CL EARVI E W- UK . C O M

does success look like to them and
how can we help them achieve
it?”
“It’s an exciting time for
MASCO UK Fabrication in
terms of product development,
investment and our constantly
evolving support offering. My
focus will be on ensuring our
customers always have access
to innovative window and door
solutions, industry leading
marketing and sales support as
well as superior customer service
- whenever and wherever they
need it.”
Delivering
differentiation for
our customers
This year sees a number of
exciting initiatives in the pipeline
for MASCO UK Fabrication
Customers, including a brand
new SafeChoice consumer
brochure, lead generation website
and supporting marketing
material; a complete revamp to
the hugely popular ‘Be Inspired’
range, an online ordering system
and website for Phoenix Doors

and last, but by no means least a
revolutionary customer website
and back-office lead management
solution.
Ray adds: “This new suite of
marketing and sales support will
see the development of more
bespoke options for customers to
allow for further differentiation
and individual brand promotion.
We’re incredibly excited about
the projects to be launched this
year. We’ve enjoyed really positive
feedback for these brochures and
associated marketing material but
it’s important to keep innovating,
so we’ve raised the bar and we’re
confident that our customers will
continue to reap the benefits.”
When You Succeed,
We Succeed
Whether it’s through best-inclass marketing, sales, product or
business support, MASCO UK
Fabrication is always thinking of
ways to make our customers more
successful.