Clearview Midlands November 2013 - Issue 144 - Page 83

installersupport WINDOW INSTALLERS: ARE YOU MISSING OUT ON A CHANCE TO SELL MORE TO THE SAME CUSTOMERS? When you run a window company, you’re well aware that finding new customers is important. Some companies, especially in the business-to-business sector, can happily exist for years selling to the same small core of clients. But in the window trade, when your customers are homeowners, there’s a limit to how many times you can go back and keep selling to the same people. Once they’ve bought all the windows and doors they can afford, it’s going to be a while before you can sell that homeowner anything else isn’t it? As any business adviser or management consultant worth their fee will tell you, it’s very important that you don’t neglect your existing or recent customers, the people you already have a relationship with. If they’re pleased with your service, then you have a much stronger chance of being able to sell them something else and you don’t have to start from scratch with ‘warming them up’. Quite often, staying in touch can mean sending an email or leaflet with the latest ‘special offer’, a price discount or some seasonal promotion. But what if you could let them know about something a bit different from the usual marketing noise window companies make? Something that’s interesting and of real value to them? There is a wide range of components that can be retro-fitted to existing windows in order to enhance their functionality or security. Turn restrictors and brake stays can often provide additional convenience and prevent damage, preventing a sash opening too far and the handle hitting the wall, for example. Child safety is a very important area. Roto makes Tilt&Turn handles that can easily be retro-fitted and which prevent children from being able to move a window into the turn mode. This avoids a situation in which a child could potentially fall out from an upper floor. Anti-jemmy devices help improve resistance to break-ins, and can b ???????????????????)????????AY ?????????????????????????)??????????)%???????????????????????????????)???????????????????????????????????)??????????????????????????????????)??????????????????????????????????)I???????????????????????????????)??????????????????()9\?5Q ?M-%11L? I?=H)Q!?1i%9?%9UMQId)%????????E????????????%D?)?????????????????????????)?????????? ??????????) ????? 4?Q????? IQML)????????????????????)5Q ?M????? ????????)?????????????????????)????????????????????)???????5??????Q????????) ?????????????????????)???? ???????A??????????)??????????????AL????)????????????)M????????????????????????)???5Q ?M????? ????????????)?????????????????????????)????????????????????()????????????? ??????????) ??????Q???%D?5Q ??????????)???????????????????????????????)???????????????????????????????)??????????????????????????)??????????????????????????????)??????????????????????%D)?????????????????????????)???????????????????)??????????????5Q ?M?????) ???????????????????????????)?????????????????)I????? ?????? ????)????????%D????????qQ??)5Q ?M????? ?????????????)???????????????????????)???????9????????????(+?aQ???5Q ?M????? ?????????????)??????????????????????????????)9????????????????????????????d()Q??????????????????????????????()??????????????????Q????????)????????????????? ??????????) ????????????????????)?????????????????????????????????]????????)????????????????????????)???????????????????????????)???????e?????????????t))???? ???????5???????)???????? IQML????????)????????????????????q]?)????????????????????????)?????????????????????????)???????????????????????????)%D?????????U-L?????????) ??????????? ??????t))???=????? ?????=??????)=????????? 4?Q??????????)?????q???????????????)??????????????????????????)????????????????????????)???????????????????%??????????)????????????????????????()??????????????????????????)???????????????????????????)???????????t(+?a]?????????????)????????????)????????????)????????????)????????????)??????d)???????????Q????????????) ??????????5????????????)??????qQ??????????????????)??????????????????????????)??????????????????????????)?????????????????????????)?????????????????????????)??????????????????????)???????????????t()9=X?????((??((0