Clearview Midlands November 2013 - Issue 144 | Page 76

conservatorynews

‘SUMMER’ SHINES ON
ORANGERY ORDER BOOKS
Conservatory installers are being offered
tempting discounts in a Synseal initiative to
promote its Global Summer orangery-style
system on show sites.
Steve Allcock, MD of Stafford UPVC said of
the system, “We were impressed when we first
saw it exhibited at the FIT Show and booked
one for our site immediately.”
Commenting on their presence at the FIT
Show, Mark Schlotel, Synseal’s Head of
Marketing stated, “Since appearing at the FIT
Show we’ve seen a notable increase in order
levels for our Global Summer hybrid orangery.

This is the kind of product that needs to be
seen and the good news is that, once viewed,
people really want to buy it. That’s why we are
looking to support and establish eye-catching
show sites right across the UK.”
“Global Summer fills a natural gap in the
market by providing an affordable alternative
for customers who would like an orangery but
think it would be out of their price range.”
“It means our Synseal fabricator partners
can offer the look of an orangery at something
nearer to conservatory prices and there is
definitely a place in the market for that.”

PROVIDING THE PERFECT AMBIENCE
The growing trend for larger living areas has had positive impact
on the market as sales figures can prove for specialist manufacturer
TuffX Conservatory Roof Glass over the last 12 months.
It would seem the desire to renovate
and upgrade existing conservatory roofs
is also a growing tendency within the
home improvement sector with 10 – 15%
of orders taken by the company on a
monthly basis being for replacement roof
glass.
For most homeowners the addition of a
conservatory is usually a more cost-effective
solution to moving property, particularly if
more space is required. Conservatories are a

major selling point also for consumers who are
looking to make the most of their gardens.
The increase in demand would appear to
revolve around the ability to enlarge kitchens
or informal living areas, which is a continually
growing trend. Installing or upgrading
conservatories enables the consumer to
improve lifestyles and add space in a simple
and cost-effective way.
This was demonstrated most recently in a
striking project in Hertfordshire. Mr Jonathan

Lee had purchased a modern converted pub,
which proved quite problematic due to one
room with a glazed roof. The rain created a
major issue every time there was a downpour
as the existing polycarbonate roof leaked in
various places.
Having heard about the possibility of
replacing conservatory roofs, he decided that
the best solution was to completely replace
the old roof with a new self-cleaning glass
option.
As the room was an integral part of the
house it was vital that the right products were
used to ensure that the leaks were fixed. The
high performance, self-cleaning properties
in the Ambience range provided the ideal
solution, with the installation of Ambi-Aqua
roof glass.
Mr Lee comments, ‘I had considered trying
to fix the leaks but felt in the long term that
it would be more cost effective to replace the
entire roof. After hearing about replacement
glass roofing options I evaluated the benefits
of the Ambience range from my installer, after
evaluating each one I felt that the Ambi Aqua
option would be of the most benefit, got a
quotation and survey done, which all came
well within the budget.’
www.ambiglass.co.uk

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NOV 2013

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