Clearview Midlands March 2014 - Issue 148 | Page 68

timberNEWS

CR Joinery
recommends
Joinerysoft
again and again
Cliff Bateman, owner
of C.R. Joinery
Ltd has been in the
joinery industry for
around 35 years.
Manufacturing bespoke
timber windows,
doors and screens in
Essex, Cliff has always
had a reputation for
reliability and quality.
Until three years ago his client base
was predominantly councils and trade
builders but cutbacks and less favourable
contracts lead him to question this
decision and resulted in diversification
into the domestic market.
This change -while proving beneficial
-has meant a lot more work in quoting and
communicating with customers who now
more often than not don’t know what they
want. Cliff explains, “The domestic market
has a wider variety of jobs and more scope
for expansion; but domestic customers need
a lot of attention and take up more time.”
With increased number of quotes and a
greater dependence on detailed and accurate
quotations, Cliff knew he needed to speed
up the process. This was when he decided
to view Joinerysoft’s Joinery Management
Software (JMS).
Recognising the potential Cliff decided
to purchase JMS in April 2012. Since then
he has noticed a huge reduction in the
amount of time he has to spend producing
quotations. Customers still r \]Z\