Clearview Midlands March 2014 - Issue 148 | Page 18

INDUSTRYNEWS

Are you in on the secret yet?
This is your invitation to see the big picture
A major UK based Composite Door
manufacturer has entered the trade sector
for the first time, and will revolutionise
how doors are sold and delivered.
The resources to target
the consumer directly

The company behind the
new British designed and
manufactured doors is set to
target the consumer directly and
give them the support they need
to drive demand back to the
installer market.

‘the consumer
of today is very
different to the
consumer of
previous years’
It is a recognition that the
consumer of today is very
different to the consumer
of previous years that this
supportive approach is being
taken. Recognising that today’s
consumer is steeped in a
home improvement and home

makeover mind-set, the latest
player to join the market will
provide a product and service
level offering directly in line
with current consumer trends
and expectations. It is designed
wholly to meet the demands
of the consumer for quality at
all stages of the buying process,
to give added value for their
money, and a fast turnaround
from the p