Clearview Midlands July 2014 - Issue 152 - Page 99

HARDWARE&SECURITY YALE SUMMER SECURITY CAMPAIGN CONTINUES Yale recognises that consumers want the freedom to go off and enjoy the holiday period without having to worry about their home. With this in mind, the campaign is designed to create awareness of home security and to encourage people to lock up their homes so they can focus on unlocking their summer. The campaign is supported by an on-going programme of promotional activity in national and regional press, as well as on social media. Yale has produced a new summer crime awareness video which can be found on the Yale website and YouTube channel, as well as an infographic filled with summer statistics encouraging homeowners to think about securing their homes before they hit the beaches. David Herbert, Head of Marketing for Yale, said: “People are out and about more in summer which gives opportunistic thieves the chance to ramp up their activity, with statistics showing a 10%* increase in home burglaries and a 40% increase in outdoor thefts during the summer months*.” ‘40% increase in outdoor thefts during the summer months*’ School holidays are the peak time for homeowners going away, whether it’s a ‘staycation’ or further afield, and some homeowners will be leaving their properties unguarded and unsecure. On top of this, many people leave valuable items such as outdoor furniture and leisure equipment in sheds or outbuildings with minimal security. Yale is encouraging locksmiths to capitalise on security sales opportunities by launching a series of promotions and incentives and providing sales and marketing collateral on the Yale Tradezone. David Herbert adds: “’Operation Safe Summer’ provides security professionals with the tools to maximise summer sales and helps create awareness of the Yale brand and products for the consumer, as well as keeping people’s homes safe and secure.” For further information call the Yale trade sales team on 0845 223 2126 or visit www.yale.co.uk/tradeuk www.clearview-uk.com Patchett Joinery provides bespoke window solution for listed buildings Patchett Joinery was enlisted by the Joseph Rowntree Housing Trust to provide a bespoke window solution as part of a £690,000 project to secure listed building consent for 136 properties in the garden village of New Earswick, York. The project was to improve the energy performance of the listed solid wall, traditional brick houses built between 1902 and 1915. Upwards of 1,250 single glazed windows needed replacing with a modern specification of high performance double glazed timber windows suitable for the listed buildings. Working with the York Council Conservation Team, the Trust was asked to provide a design for flush casement double glazed timber windows which would be acceptable, which Patchett’s was able to supply, designing To read more, visit www.clearview-uk.com an internally glazed window with slimmer sections to match the appearance of the existing windows, particularly the putty line. Working closely with the Trust’s architects to refine the design, the windows were approved by the council. Brian Jardine, Development Services Manager at the Trust, said: “We hope to continue with Patchett Joinery for the provision of bespoke replacement windows to the remaining listed houses in the village.” Call 01274 882 331 www.patchett-joinery.co.uk JUL 2014 99 *Source Halifax Home Insurance As summer gets under way,Yale’s ‘Operation Safe Summer’ trade initiative continues. At the heart of ‘Operation Safe Summer’ is a major consumer marketing campaign, ‘Unlock Your Summer.’