Clearview Midlands July 2014 - Issue 152 - Page 88

INSTALLERSUPPORT Make the right choice with the SafeChoice Partnership More and more installers are signing up to the SafeChoice Partnership, the exclusive, retail window, door and conservatory support solution from MASCO UK Fabrication. Nathan Court, SafeChoice UK Brand Manager explains the attraction. To survive and thrive in today’s increasinglycompetitive marketplace, it is essential for window companies to get their marketing right. Professional marketing is essential to growing your business. No matter how good your reputation, you can’t sit back and expect sales to come to you. This philosophy is at the heart of the SafeChoice Partnership proposition, which offers the complete business, sales and marketing support solution designed to help installers stand apart from the rest. Our focus on providing complete ‘lead-toinstallation’ retail marketing and business solutions reflects the growing recognition among installers and fabricators alike that having the right tools is critical for sales success and business growth. Safechoice is targeted at helping retail businesses grow sales and improve business performance; we are committed to helping them achieve this. Open to selected independent installer partners, the partnership offers a proven, leadto-installation business solution to sell highquality, secure and energy-efficient SafeChoice retail products delivered by MASCO UK Fabrication. SafeChoice provides the tools and expertise to give installers operating within an agreed and exclusive sales territory the competitive advantage to succeed. Crucially, the live consumer leads that are generated through on-going SafeChoice promotional activity are exclusive to each partner and their target area. This includes a 24/7 dedicated call centre to support out-of-hours enquiries. There are many key benefits in becoming a partner and SafeChoice is designed to complement and enhance your existing promotional activity, not take it over completely. So you can choose what suits you best. From websites, brochures and mobile ‘apps’ to point-of-sale showroom support, we create the complete promotional package to generate leads, engage retail customers and convert them into sales. From the very positive feedback we have received from our partners, it is clear that the SafeChoice approach is working very successfully for them. You just have to ask them! “In the last nine weeks, we have converted 63% of enquiries, resulting in over £271,000 additional sales,” says Alan Williams, Group Managing Director of G2S Group Ltd. Kevin Sourbutts, Managing Director of Classic PVC Home Improvements Ltd, describes the SafeChoice marketing support as ‘second-to-none’. “With this superb package, MASCO UKWG has set a new standard for marketing in the window industry. They are the first to understand the need to ‘sell the dream’ and get the marketing right,” he says. “So much technology goes into new windows today; what the customer gets is a downright good product and professional marketing needs to reflect this. Our sales are up 52% this quarter (Jan to Mar 2014) compared to the same period last year and a lot of that is, without a doubt, down to the marketing professionalism of Safechoice.” Of course, the 2014 FIT Show gave us the perfect opportunity to demonstrate the breadth of what SafeChoice can offer to installers. Our new Window and Door Design app, which shows consumers how their new windows and doors will look on their home, was very well-received by visitors who could see the benefits of how it could help them win new business. It’s an invaluable tool to convert a lead into a sale. Indeed, many companies who took part in demonstrations of the system are currently in the process of joining the SafeChoice partnership and we look forward to having them on board soon. Other key features of our support package - the Online Price Engine and Back Office Toolbox, a user-friendly lead management system – were also widely welcomed by installers. Your entire lead generation and call centre enquiries can be controlled using this easy-to-use purpose-built toolbox. The SafeChoice Lead Management System allows you to manage, distribute, track and report on all of your lead generation activity. SafeChoice partners also benefit from product innovation, including the world’s best weather seal (Q-Lon), our comprehensive range of BBA-Approved colour finishes, Triple Glazing and Yale security hardware. All products have undergone extensive testing to meet the very latest industry standards, providing you and your customers with total peace of mind and superior performance. With SafeChoice, installers can add real value to their businesses. For more information or to register your interest, visit or call 01684 852684. 88 JUL 2014 To read more, visit