Clearview Midlands July 2014 - Issue 152 - Page 84

TOP IN ITS CLASS AT FIT It’s clear to see why Origin, the UK’s leading specialist manufacturer of folding sliding doors is top in its class. Exhibiting at the FiT Show for the first time, the company showcased an exciting range of products, including its multi-award winning aluminium bi-fold doors. In addition, the company gave visitors an exclusive look at the new Origin Window, offering premium quality aluminium flush casement windows. Clearview met with Ben Brocklesby, Origin’s Sales and Marketing Director, to find out more. “We are a very successful family-run business that has been manufacturing aluminium bi-fold doors for the last 12 years. Our product portfolio has grown in strength over that period and we were ready to show the marketplace all the new and exciting products and services we have added to our business and how in turn they will benefit our trade partners”, Ben explains. The New Origin Aluminium Window System The company manufactures its products from its state-ofart factory in High Wycombe, designed exclusively by an in-house R & D team. “This is the crux of our success”, Ben explains. “We are constantly moving the business forward and looking at new innovative designs to offer our customers something different. All Origin products are born from the internal development department and a main reason for exhibiting at the show this year is to launch the new Origin aluminium flush casement window. 84 “We wanted to offer our customers a complete package, bi-folding doors, blinds and windows. The window perfectly matches the bi-folds and offers the right combination of strength and weight. This allows for narrow sightlines, whilst providing superior thermal performance and improved acoustic dampening.” The Origin Window, showcased at the show, comes in a wide range of colours; bright primary shades to deeper earthy tones, wood effects, traditional black, white, grey, RAL colours and dual colours. The window is an inspiring, beautiful addition to the Origin range. Distinctive Bi-fold Door Corner Combination & Accessories Demonstrating Origin’s creative streak at the show was a nifty corner bi-fold door design and a range of madeto-measure electric roller blinds, both on display. “We like to offer more than just a traditional bi-fold and have created a range of alternative door options. On many occasions, the layout of a room may not suit the traditional bi-fold structure; our corner option gives customers the opportunity to still install a bi-fold door at 90 degrees or into a bay set. “In addition, we offer a range of made-to-measure electric roller blinds, individually tailored to any bi-fold door installation, in a wide range of colours and print options. We introduced the product solution to help add value and help avenues of increase profit for our trade customers. ‘Your Lead Time, Not Ours’ Ben explained further, “This initiative has been extremely successful with our customers as it has allowed them to have their doors delivered at a time that suits them. This not only means projects can be completed quicker, but also gives our trade partners greater flexibility and control of their cash flow on projects. Origin has been nominated for multiple awards for the initiative. They were shortlisted at the National Business Awards for uncompromising levels of product quality and service, voted Best Glazing Product by Build It Magazine and won an EEF award for its exceptional customer service. A more recent venture for the company is the sponsorship advertisements they have created appearing on SKY’s home channel 246 and Virgin 265. “With a full product offering in place it made sense to push our products through to the consumer market. When we launched our new advert on 1st June 2014 we had not envisaged such a phenomenal response - 32% more website hits in its first week. “The advert is booked to run for three months and initial analysis is telling us the decision was a good one. All leads generated by any of our marketing incentives are fed directly back to our trade customers and we also help them sell to the consumer by personalising and tailoring our marketing material to their brand.” Ben advises: “We are committed to working closely with installers, builders and trade professionals to ensure our products meet their requirements, as well as those of the homeowner. Our ultimate aim is to offer the best in the industry; products and service and ensure every one of our trade partners benefit.”