Clearview Midlands July 2014 - Issue 152 | Page 65
July 2014
FITReview
There’s no business like FIT Show
business for The VEKA UK Group
The VEKA UK Group took an
expansive stand at this year’s FIT
Show with a host of new products
and services unveiled.
Sales and Marketing Director Colin
Torley explains: “We chose to launch
a number of our newest products and
services at The FIT Show because it
is the biggest event dedicated to our
industry.
“The new Imagine Bi-Fold Door was
undoubtedly the ‘star of the show’ for
us, and received a huge amount of
attention. This is a product that we are
extremely proud of, so it was great to
see everyone taking such an interest.
Installers appreciated that this bespoke
system has all the hardware housed
within the profile and that the door
offers a host of benefits to installers and
homeowners. The French Door from the
Imagine range was also extremely well
received, with visitors admiring its flush
finish and innovative features, while our
next generation M70 which takes the
Matrix system to the next level (and will
be available in 2015) attracted great
attention too.
VEKA plc, 01282 716611, www.
vekauk.com, [email protected]
EXCEEDING EXPECTATIONS AT FIT
The FIT show was a
great success for firsttime exhibitor MASCO
UKWG 2014, attracting
unprecedented levels
of enquiries, including
finalising deals on the
stand with new SafeChoice
customers throughout the
three days.
Investment in the doubledecker stand worked well,
taking people through
product, online marketing, and
technology advancements
and overall MASCO UKWG
customer support.
“The whole experience
surpassed expectations,
especially from a networking
and hospitality perspective,
allowing us to raise our
profile and promote greater
understanding of what we
offer,” said Ray McGrady,
MASCO UKWG Marketing
Director. “We cannot wait to
come back in 2016.”
His comments were echoed
by Kevin Cornwall, Sales
Director of Seven Day, the
Group’s nationwide trade
depot network, who said: “The
Show was like no other, there
was a real sense of purpose
with people seriously craving
solutions to today’s business
challenges.”
Nathan Court, Safechoice
UK Brand Manager who heads
up the Group’s retail offering
for installers, added: “Many
companies who took part in
demonstrations of the system
are joining the SafeChoice
partnership.”
The MASCO UKWG
competition draw was won
by Sunny Mann of Sunny Eco
Homes.
Call 01684 852673,
visit www.ukwg.co.uk
Trojan Group proves its value at FIT
The Trojan Group’s MD, Tony
Chadwick, sums up his company’s
presence at the FIT Show by saying,
“It was a major success for us and
we’ve already booked our stand for
2016 on the back of it.”
Trojan Group utilised the show to
promote its three latest products, the
Sparta 3 window handle, the Patriot
Plus HD door hinge and Pegasus
high security window lock. All three
have been designed to help you tie up
less capital in stock, releasing cash
into your business. Tony says, “Our
customers were telling us that one of
their issues was continuing to deliver
quality in the face of difficult cashflow.
The three new products mean our
customers don’t have to compromise
on the quality they offer and don’t have
to make the false economy of choosing
lower quality hardware to cut costs.”
Other products attracting much
interest were the Mega Egress Hinge,
perfect for triple glazed windows and
the best-selling corrosion-resistant
stainless steel range. The Trojan
Group also presented prototypes of
its new Chromatika spray finish, which
will allow fabricators and installers
to benefit from hardware in any RAL
colour.
For more visit www.trojangroup.com
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