Clearview Midlands July 2014 - Issue 152 - Page 33

INDUSTRYNEWS Highlighting the differences is the key to the sale of value-added products Bison Frames has just seen sales growth of 40% compared to the same period last year. Why? Mark Tetley says: “We put together compelling marketing messages that clearly highlight what makes our products different.” A key part of Bison’s portfolio is the Genesis Vertical Slider and is the perfect example. Mark says, “The Genesis vertical slider is a PVCu window accepted for use in Grade II listed buildings and conservation zones. It lets homeowners enjoy elegant heritage aesthetics and the low maintenance, energy efficient benefits of PVCu.” The attention to detail is what sets the window apart. With traditional timber jointing methods to every joint rather than usual PVCu welds it has run-through sash horns and a deep bottom sash rail as standard Genesis. Another opportunity to sell the difference comes in Bison’s latest product, the New Wave Swing and Slide Door. Unlike a standard bi-fold, each door moves and locates independently. The unique operation gives the customer the option of opening the door in any position they choose so that it can be also utilised as a partition. Email:, To read more, visit JUL 2014 33