Clearview Midlands July 2014 - Issue 152 | Page 33
INDUSTRYNEWS
Highlighting the differences is the key
to the sale of value-added products
Bison Frames has just seen sales growth of 40% compared to the same period
last year. Why? Mark Tetley says: “We put together compelling marketing
messages that clearly highlight what makes our products different.”
A key part of Bison’s portfolio
is the Genesis Vertical Slider
and is the perfect example.
Mark says, “The Genesis
vertical slider is a PVCu window
accepted for use in Grade II
listed buildings and conservation
zones. It lets homeowners enjoy
elegant heritage aesthetics and
the low maintenance, energy
efficient benefits of PVCu.”
The attention to detail is what
sets the window apart. With
traditional timber jointing
methods to every joint rather
than usual PVCu welds it has
run-through sash horns and a
deep bottom sash rail as standard
Genesis. Another opportunity
to sell the difference comes in
Bison’s latest product, the New
Wave Swing and Slide Door.
Unlike a standard bi-fold,
each door moves and locates
independently. The unique
operation gives the customer
the option of opening the door
in any position they choose so
that it can be also utilised as a
partition.
Email: [email protected],
www.bisonframes.co.uk
To read more, visit www.clearview-uk.com
JUL 2014
33