Clearview Midlands July 2013 - Issue 140 - Page 63

BUSINESSNEWS DELIGHTED WITH RADIO COVERAGE As a scheme operator and promoter of TrustMark, The Glass and Glazing Federation (GGF) was delighted to hear of TrustMark’s successful nationwide ‘Home Improvement Month’ PR campaign that reached more than 3.4 million consumers during April and May on local radio stations, providing listeners with help and advice on how to source a local trustworthy tradesman and how to avoid falling foul of a fraudulent trader. 27 radio stations across the UK broadcast interviews with TrustMark, generating more than two hours of air-time on both breakfast and drive time shows. The stations, which GGF Member (and GGF ex-President) Greg O’Donoghue Director of Just Windows and Doors Ltd represented the glazing sector in the radio interviews and commented, “I was happy to explain how being a GGF Member helped my company to join TrustMark. I was particularly pleased our information went out to such a wide audience because it’s important consumers recognise the value and assurances of using GGF and TrustMark companies when they are employing companies to carry out work in their homes.” For further information go to: www.ggf.org.uk included seven BBC regional stations and a host of large commercial radio stations, also gave their listeners the opportunity to call in and share their experiences of dealing with rogue traders. Spending Review must stimulate investment in small businesses The Spending Review must stimulate investment in small firms to strengthen the economic environment – leading to the creation of jobs and growth, says the Federation of Small Businesses (FSB) in its submission to the Chancellor. John Allan, National Chairman, Federation of Small Businesses, said: “The recent economic picture is more positive than we have seen in a while. Our own data shows that confidence is building and is at its highest level since the start of 2011. The Chancellor must use the Spending Review to build upon this by setting out a long-term vision for ongoing investment in key areas such as skills, exports and broadband as well as the Business Bank. “The Business Bank has the potential to be a game changer in the small business finance market, but only if its aims and funding are clearly set out. What the FSB would like to see is a long-term plan for how the Business Bank will be funded to ensure it remains independent, and for the current ‘alphabet soup’ of government initiatives tidied up to create a much more focused offering. “With firms struggling to access finance, reforming the business support landscape and putting all funding in one place would make support clearer for small firms, help delivery and improve the environment in which they operate.” ‘The recent economic picture is more positive than we have seen in a while’ NEW £4M CAMPAIGN TO IMPROVE ONLINE SECURITY AWARENESS Security Minister James Brokenshire has launched the first stage of a new £4 million campaign to raise awareness of how to stay safe online. The campaign, to be launched in the autumn, is part of the Government’s National Cyber Security Programme. The Home Office-led campaign draws in expertise from Cabinet Office, Department of Business, Innovation and Skills and partners from the business sector including Get Safe Online. The Minister said: “The digitisation of the UK economy has made our lives easier and has created huge opportunities, but it has also created individual security risks as well. If we are to meet these new challenges it’s essential we step up our efforts to stay safe online. “The threat of cyber crime is real and the criminals involved are organised and driven by profit. “By making small changes British businesses can remain competitive in the global economy and consumers can have greater confidence using the internet. The National Fraud Authority (NFA) has shown that minor improvements to ‘The threat of cyber crime is real’ online behaviour amongst people and small businesses could prevent significant losses online. Many cyber incidents can be prevented by adopting simple steps such as not sharing passwords. If you think you have been a victim of fraud report it to Action Fraud which available 24/7 at www.actionfraud.police.uk To read more, visit www.clearview-uk.com JUL 2013 63