Clearview Midlands July 2013 - Issue 140 - Page 34

INDUSTRYNEWS SALES LEADS FOR LOYAL INSTALLERS Installers who have signed up to the Synseal Registered Installer scheme (SRI) will receive a host of covetable benefits, including a listing on Synseal’s new homeowner website directory. SRI was launched at this year’s FIT Show and rewards loyal Synseal installers. The benefits are numerous, and include marketing support, optional web design, and a discounted FairTrades subscription. By being listed on Synseal’s own consumerfacing website, www.synseal-homeowner., installers will be exposed to more than 4,500 unique visitors a month (a figure that is steadily increasing). Synseal’s homeowner website has been expanded and redesigned with a fresh new look to specifically appeal to the great British public. The Synseal products that they currently buy through their preferred fabricator will be highlighted on this section. ‘A fresh new look’ “Consumers search online to find the best home improvement products and tradesmen,” Mark Schlotel, Synseal’s Head of Marketing, said, “so our aim is to give homeowners some really useful information as they look for a local tradesman to fit the products they want.” Visit Installers will get their own personalised listing on the ‘Find an Installer’ postcode directory, which will be regularly updated. CUSTOMERS BET ON ANOTHER GREAT RACE NIGHT Now an annual event in its 6th consecutive year, the Glazerite Race Evening took place at the end of May with a full house of more than 160 guests. Although the Towcester weather disappointed, guests were determined not to let anything get in the way of the event and betting and refreshments flowed in equal measure. Glazerite sponsored the whole meeting with guests The KJM Group and Temple Glazing Products winning the opportunity to have a race named after them, with another supported by Network Veka. Resultant TV, press and off-track bookie coverage resulted in all brands being promoted in front of more than 750,000 race fans. However, publicity was not the primary purpose of the event: “The Towcester Race Day is our way of saying thank you to our customers,” said Glazerite director Jason Thompson. “A lot of companies have cut back on events such as this but we feel it is vital to let our customers know how much we appreciate the business and that they are not taken for granted.” Visit OPENING THE DOOR TO THE HOMEOWNER Installers of Synseal products now have access to the most professional suite of retail sales literature on the market. The market leading systems supplier has just published its retail brochure for residential, bifold and patio doors, which completes a range of sales literature that is aimed squarely at UK homeowners. The 12-page lifestyle publication is brought to life with stunning photography that wouldn’t look out of place in a coffee table design magazine. Alongside the illustrations, Synseal explains why homeowners should take care over their choice of door design, including aesthetics, thermal efficiency, acoustics and security. Synseal then talks the homeowner through the features and benefits of each door design the company supplies, including front and back residential doors, French doors, patio and bi-fold doors. “Doors can create just as much of an impression as an expensive piece of furniture in your home,” explained Synseal’s Head of Marketing Mark Schlotel. “They are seen every day, so homeowners should select a style with features that match the rest of the home as closely as possible. Choosing new doors requires as much care as picking out furniture or decor.” For more information visit: 34 JUL 2013 To read more, visit