Clearview Midlands February 2014 - Issue 147 - Page 8

INDUSTRYNEWS Teaming up for telemarketing success Major trade fabricator Emplas is the latest name in the industry to reap the rewards of Insight Data’s telemarketing service. The company carried out two telesales campaigns as a follow on from a direct mail flyer, with the aim of identifying hot prospects that were ready to be converted into customers. Insight’s telemarketing team called installers to line up hot leads and appointments for the Emplas sales team and encouraged installers to email or fax through for quotes. Installers satisfied with their current supplier were asked what a new supplier would have to offer in order for them to consider a change, with part of the strategy to position Emplas in ‘the waiting room’ should suppliers let them down in the future. In total, 51% of companies requested further information, agreed to fax/email through a quote, or confirmed an appointment. Emplas’ Sales and Marketing Director, Mike Crewdson, was extremely impressed with the results: “Using Insight’s telesales service created a buzz about our products, and the quality of the leads generated was excellent. We also gained a valuable insight into what installers are looking from in a supplier.” For more information call 01934 808 293. GETTING CREATIVE WITH NORWICH ARTS BUILDING The new £4.6m creative arts building for Norwich City College features stunning mirror-polished stainless steelfaced panels from architectural panel manufacturer Panel Systems. Over 100m2 of stainless steel faced panels were supplied by Panel Systems to create a striking Western façade to this BREEAM Excellent rated building. The panels were specified by architects BDP, working in partnership with main contractor Graham Construction. Each panel was insulated with Styrofoam extruded polystyrene to achieve a U-Value of 0.87 W/m2K in order to enhance the thermal performance of the new building. Panel Systems hot-wire cut the Styrofoam to a fine tolerance to ensure a good standard of flatness within the panel. The panels were then fitted into the contractor’s glazing system to ensure speedy installation on site. Wayne Head, Architect Director at BDP in London, said: “The mirror-polished stainless steel faced panels were specified for their aesthetics on the West face of the building. Not only do they look great, but they work collaboratively with Brise Soleil and the aluminium window frames to help to reduce heat gain in the building in summer and reduce reliance on mechanical heating and cooling.” TREND SETTING STATS With Kömmerling arguably one of the fastest growing systems companies in the UK at present, its 2013 sales statistics show some interesting trends as to the direction both the German systems giant and indeed the market as a whole are heading. Sales in 2013 for Kömmerling were up 25% on the previous year, the clearest indication yet that the market for premium window and door systems is buoyant. Products such as the Lift and Slide PremiDoor that is capable of spans of up to 6 metres with just two sashes and its KBE System 88, which easily meets the standards laid down by Passivhaus demonstrating a premium engineering and design philosophy. 8 FEB 2014 Yet its highly impressive and energy efficient C70 and O70 Gold® window and door systems have been its volume sellers and interestingly there is a near 50:50 split between the chamfered and ovolo designs. The company is also looking forward to announcing further new pan-European product developments at Fensterbau 26-29th March in Nuremburg, Germany with a huge stand and the launch of a new colour concept among other developments. Call 01543 444900, e-mail enquiries@profine-group.com or visit www.kommerling.co.uk. To read more, visit www.clearview-uk.com