Clearview Midlands February 2014 - Issue 147 - Page 67

INSTALLERSUPPORT Giving installers the marketing advantage As the economy recovers and consumer spending returns, 2014 looks set to be a great year for the double glazing and conservatory industry. Consumers want to spend and home improvements are high on the priority. So how can retail installation companies take advantage of this upsurge in business, capture more leads and put more profit back into their company? Marketing is the key, and window industry marketing specialists Purplex have launched a new installer marketing division – Purplex Advantage - and it’s aimed squarely at helping installation companies grow and take control of their own destiny. Managing Director Andrew Scott explains: “As consumers we are bombarded with some 3,000 marketing messages every day across a bewildering array of traditional and online marketing channels. As a result consumer marketing has changed dramatically in the last five years. Long gone are the days of relying on local papers and Yellow Pages advertising - if installers are going to capitalise on the current economic upturn they need some real marketing firepower behind them.” With Purplex Advantage, installers have a dedicated marketing manager backed by a team of 30 marketing professionals, who work with them to develop and implement a marketing strategy. “Having your own marketing manager who visits you