Clearview Midlands February 2014 - Issue 147 - Page 61

FITPreview February 2014 AWARD-WINNING The success of The FIT Show was confirmed when the team scooped a trophy at this year’s G Awards, which took place at a glamorous presentation ceremony held in London’s Hilton Park Lane hotel. The FIT Show won the ‘Promotional Campaign of the Year – Trade’ category for the inaugural FIT Show that took place in April 2013. The event attracted more than 170 exhibitors and almost 6,000 visitors, the majority of whom were fabricators and exhibitors, its core target group. More than 650 of the window, door and conservatory industry’s great and good looked on during the presentation as the FIT Show team took to the stage, invited by host for the evening, comedian and television presenter Dara O’Briain. “We are all so proud to win this award in front of so many of the people that made it possible,” exclaimed Matthew Glover, co-organiser of The FIT Show. “I have attended the G Awards many times but to actually win one of the categories is wonderful. I am delighted that our fantastic team has been recognised.” The G Awards trophy is the second The FIT Show has won this year, the event being presented previously with the prestigious ‘Trade Show Launch of the Year’ by the Association of Event Organisers (AEO). FIT SHOW EXHIBITOR BRIEFING DAY HAS ALL NEW PROGRAMME FOR 2014 The first of two Exhibitor Days will take place on February 13th at the International Centre Telford, designed to help exhibitors taking part in the June event prepare their marketing, promotions, and stand design & build to ensure maximum return from The FIT Show. Aimed at directors and senior managers of participating companies the highlight of the programme will be exhibition guru Austen Hawkins with an allnew presentation. He will impart his extensive knowledge to the audience to ensure FIT Show exhibitors prepare thoroughly and effectively to draw attention and audiences to their stands. Other speakers will advise on preparations being made to attract visitors to The FIT Show in addition to a demonstration of the new advanced smartphone app that will enable stand staff to collect and customise data for visitors and to create appointments. Representatives of all stand contractors will also be on hand to discuss such services as machinery and heavy lifting, stand building, electrics and furniture. An example of the shell scheme will also be built to allow exhibitors to examine the detail. Paul Godwin, Managing Director of organisers FIT Events Ltd says this is an important opportunity for exhibitors to prepare themselves thoroughly for The FIT Show: “We have an allnew programme this year for the Exhibitor Briefing Day designed to ensure companies prepare themselves thoroughly in the coming months running up to The FIT Show and to generate excitement about their appearance; a further day will be organised to train staff nearer the event. Interest so far is ahead of last year so I urge exhibitors to respond early to the communications they have received from us.” More than 275 people attended a similar event in the run up to last year’s FIT Show, regarded in exhibition circles as an exceptional commitment and which contributed to the event being voted Trade Exhibition Launch of the Year by the industry. A limited number of places are available for companies considering taking a stand at The FIT Show; please call 07854 131050 to register your interest. 61