Clearview Midlands December 2013 - Issue 145 | Page 75
BUSINESSNEWS
Generating
millions of
pounds from
email marketing
EMPLOYERS’ UPDATE
A bold rise in the national
minimum wage is needed next
year to ease the squeeze on living
standards for the lowest paid
workers, the TUC has warned.
The union body has
calculated that the annual
salary of a full-time
minimum-wage worker
would be £770 higher this
year, had the minimum rate
of pay kept pace with price
inflation since 2007.
The TUC, which
presented evidence to the
Low Pay Commission on
9th November, said the
Government must increase
the minimum wage by more
than the rate of inflation
or average earnings growth
to avoid putting even more
financial strain on hardworking low-wage families.
The move follows Labour’s
announcement of a tax break
for employers paying their staff
the living wage, should it win
the next general election.
Despite inflation currently
running at 2.7%, the
Government last month
announced a national
minimum wage increase of
1.9% for adults and 1% for
younger people.
It added that as the economic
recovery strengthens, increases
in the minimum wage should
become more generous.
“A bigger increase in the
minimum wage in 2014 is also
needed to restore what has
been ‘lost’ in recent years,” it
said.
Insight Data, the specialist data
and direct marketing company
has generated over 2,000 trade
and commercial leads from email
marketing campaigns carried
out for clients in October,
representing millions of pounds
in new business.
Unfortunately, many companies
are still trying and failing at email
marketing and the number of
companies getting blacklisted is
rising, seriously damaging their
own reputations.
Vicky Francis, marketing
manager for Insight, says:
“Successful email marketing
requires three elements – highly
accurate data, a powerful email
marketing platform and the right
message designed for an email
audience. Traditional marketing
methods don’t work for email
marketing so it is important to
have experienced digital marketing
skills.”
Insight Data has developed
Mailminx, a highly advanced
email platform that ensures much
higher deliverability rates than
other email systems, and also spam
scores and tests the email design
format in different email clients
such as Outlook and Gmail.
“In October we sent some
300,000 marketing emails on
behalf of clients and achieved
98% deliverability and an average
21% open rate,” Vicky continues.
“But the really exciting result is
the number of sales leads – some
2,100 trade enquiries directly from
the campaigns.”
Call 01934 808293 or email
[email protected]
INSPIRING THE NEXT GENERATION
The Federation of Small Businesses (FSB)
has chosen Young Enterprise as its official
charity to inspire the next generation of
entrepreneurs and to bridge the skills gap
between young people and business.
Young Enterprise research finds nine in 10
(92%) of senior UK managers would like
enterprise education to be included in the
national curriculum to help reduce the toll of
one million young unemployed.
To read more, visit www.clearview-uk.com
The FSB wants to see more schools involved
with local businesses and focusing on
enterprise education for their students. The
‘Help to make young
people more aware of
the business world and
its valuable contribution’
FSB is working with Young Enterprise to help
them reach their target of being in 50 per cent
of all secondary schools by 2015.
Together the FSB and Young Enterprise will
help to make young people more aware of the
business world and its valuable contribution
to the economy. Furthermore, the partnership
aims to improve the employability skills of
young people, something businesses say is
needed.
DEC 2013
75