Clearview Midlands April 2014 - Issue 149 - Page 64

COLOUR FREEFOAM PREDICTS FURTHER RISE IN UK COLOUR SALES The UK is beginning to see a significant shift change in specification from white roofline to colour, says colour specialist, Freefoam’s New Build Manager, Chris Fenney. “In Continental Europe, the majority of windows are coloured and in the Republic of Ireland, about fifty percent of them are. While here in the UK, colour sales have doubled in ‘colour sales have doubled in the last 15 years’ the last 15 years to 20 percent and this is a trend that is predicted to increase further in the coming years. “As the colour specialist, Freefoam has long recognised the growing importance of colour for architects, specifiers, and house developers. “We recognised and seized the opportunity 12 years ago and generated our patented ColormaxTM technology, using an advanced master-batching process with a blend of natural PVC and pigments simultaneously to co-extrude PVC building products. A REALISTIC PROPOSITION FOR ALL BUILDERS “We now offer a wide range of 10 colours with a lot of benefits – including built-in colourfastness, colour variety, and reliable colour matching - all with a 10 year guarantee. The majority of colours are available straight from stock with no lead time, and come with matching fixing accessories. “We believe that Freefoam has made colour roofline the natural alternative to white and a realistic proposition for all house builders,” said Chris. Variations: inspired by nature... “White windows” are a de facto standard, accounting for the large majority of installations but, increasingly, homeowners and building specifiers are looking for something different. Launched in September last year, Variations is the range of colours and woodgrain options available on Halo window profiles. On-going product development is at the heart of The VEKA UK Group and this foils offering is the latest in a long line of product enhancements. The range was developed after listening to customer feedback and the key features are: • A much broader range of colours and woodgrains 64 APR 2014 • Available to order in much smaller quantities – MOQ is just 1 pack • A clear and simple ordering and pricing policy • New swatches detailing the full range • Simple lead times structure: X-Stock, 10 Days or 4 Weeks • Specials available as POA The choices include an attractive range of woodgrain effect finishes and strong contemporary and traditional colours such as blue, red and green. In addition, a palette of grey/black options is proving increasingly popular in both modernist residential properties and commercial projects, which is reflected in wide choice of grey foils in the range. Swatch books are available to Halo fabricators and installers, which provide a comprehensive overview of the new foils policy in a handy, easy to use format. The swatches are divided up into three clear sections and a simple colour-coded key provides information at-a-glance such as; which colours are available on which system; in a choice of 1 or 2-sided, what colour base options the foils come on, lead times, the product code and the RAL equivalent. A4 swatch books also include a wall chart, so Halo users can see at a glance which profiles can be foiled on the various systems. The Variations provides users of Halo profile with a wide choice of colours and woodgrains, coupled with a clear and simple ordering policy. To read more, visit