Clearview Midlands April 2014 - Issue 149 - Page 18

INDUSTRYNEWS WORLD-LEADING MASONITE ACQUIRES DOOR-STOP INTERNATIONAL One of the world’s top door manufacturers, Masonite International Corporation, has bought Door-Stop International, the UK’s largest composite door company. Masonite is a leading manufacturer of interior and exterior doors for both domestic and commercial markets. Employing more than 7,000 people it sells to 70 countries from around 70 locations worldwide. The UK division operates from its massive 400,000 ft2 factory which has become a landmark for drivers on the M1 near Barnsley, South Yorkshire. Since 1925, Masonite’s advanced manufacturing capabilities and technology-driven sales and service solutions have created sustainable competitive advantages that provide customers with quality products and exceptional service at compelling values. POSITIONED FOR FURTHER GROWTH “The UK composite door market is an exciting place to be,” says Robin Baker, General Manager for Masonite UK. “Acquiring Door-Stop and its impressive online business model places Masonite into this market and positions us for further growth.” As Business Unit Director, Martin Dickie (pictured) is a new addition to the Door-Stop team who will ensure that Door-Stop continues to grow and deliver on its promises to both current and future customers. www.masonite.com, www.door-stop.co.uk New Credit Profile service from Insight Data Insight Data’s new credit profile service for the glass and glazing industry provides suppliers with FREE key financial and credit information. Credit Profile is available in Salestracker, Insight Data’s online business database of 15,000 window, door and conservatory companies. It is updated in real-time by a team of researchers and provides in-depth information on fabricators and installers including products, volume and even preferred supplier brands. The system is available on any PC, Mac, laptop or tablet with an internet connection. Credit Profile integrates directly with Salestracker via a credit reference agen cy and provides key data in a simple, easy to use format. Where available the system also displays company status, turnover, net worth and details of any CCJS. Credit Profile is available on all Limited Companies on the Insight fabricator and installer database, along with over 6,000 sole trader/non-limited firms on the database. The system will also be rolled out to other databases on Salestracker, including general builders, house-builders and main contractors. For a free online demo call 01934 808293 or email hello@insightdata.co.uk A Rewarding Future For Whiteline’s Installation Partners Whiteline has introduced an exciting new addition to its exclusive partner marketing package. The PlatinumNRG Rewards Scheme incentivises and rewards Whiteline installer sales teams that specify, sell and order from the Whiteline product range. Whiteline has developed PlatinumNRG as a retail brand of windows, doors and conservatories, enabling them 18 APR 2014 to promote and deliver a unique offering and competitive edge in their local markets. The range combines innovation – like FlushSASH, SlimSASH and A+ energy efficiency, security, engineering and quality - all designed, developed, manufactured and backed up in Britain. The new www.PlatinumNRG. co.uk website actively generates quality sales leads for the company’s retail installer partners. The great consumer premium offering backed by a successful SEO (Search Engine Optimisation) campaign has delivered increasing numbers of high quality sales leads that are passed straight on to Whiteline’s customers. The new scheme focuses on converting retail leads into firm orders, by offering installers a powerful incentive scheme for their salespeople. Every qualifying sale of PlatinumNRG products earns Rewards Points which can be saved then converted into rewards. www.PlatinumNRG.co.uk www.whiteline.co.uk 01323 723724 To read more, visit www.clearview-uk.com