SEO
For those who don’t know about AMP (Accelerated Mobile Pages), be informed that it is a
logical extension of Google’s growing mobile-first approach towards serving content.
These pages appear on mobile devices four times faster than the same pages built
without the technology; and they use 1/10th of the data.
From the very start, AMP pages are dominating mobile news results. So if you are a news
publisher, now is the time to opt for AMP because people will appreciate the
convenience you will be providing them and hence, you can expect a boost in your
traffic and rankings.
Googler John Mueller recently stated that “AMP is not a ranking signal now, but it can be
in near future.” But does it even matter? Because AMP pages are placed in the top stories
carousel, above the rest of the mobile search results. So what is the need for an additional
ranking boost?
Google has released many useful resources to help you get started with AMP content and
how you can get included in that top stories carousel. We highly recommend following
Google's guidelines for best results. However, you can reach out to us if you have any
queries or you can also get in touch with Google directly, via this forum.
Pro Tip: Google has repeatedly stated that people love speed & it is an important ranking
factor & crucial to your long term success. So even if you are not a news publisher, you
need to speed up your website's loading time.
Need help? Get in touch with our reps to boost your website loading speed.
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