Clean Informer Magazine Spring 2016 | Page 48

SEO 2 GOOGLE ELIMINATES RIGHT-SIDE ADS FROM SERPS Google has rolled out a drastic change by removing ads from the right side of its desktop Search results and placing them only at the top and/or bottom of the pages. However, they have confirmed that they will continue to show Google shopping results & ads within Knowledge Panels when appropriate. They even added a 4th paid position on the top of search results for selected keywords as seen below. 48