SEO
15. Yext now syncs client location data with Google Search, Google Maps & ads via
the Yext Google integration.
16. If you are using the schema aggregate ratings Markup inappropriately, you are
taking a risk of getting penalized by Google. WordPress plugins that included the
rating markups received manual penalties in Google search console.
17. Google is not only encouraging but also creating micro-moments. We recently
tested non-branded keywords such as lawyers, dental clinics, restaurants & more,
on both mobile & PC. We noticed that almost 90% of times Google autocompleted
it with “near me”.
18. A Googler recently tweeted that Google doesn't want too many rich snippets in
SERP as it may distract the users. It makes sense since, if all the 10 organic results
start showing 5 stars then it will be difficult for searchers to choose one, as he/she
will be overwhelmed by too many eye candies. Expect that RankBrain will
determine how many rich snippets are too many & that it may vary by location
and query.
19. Google published the category files list of all the business categories used by
Google My Business by country.
20. Here is an article that can help you understand the review giant “Yelp” a little
better. The article said that it is not against Yelp's terms of services to ask your
customers to review your business on the platform.
21. Enterprises are so focused on internal politics, gaining new franchises & proving
their worth to old franchises that they are underutilizing local marketing. The small
business owners can cash on this opportunity (which they often do) and compete
with the giants. Here is an article that illustrates this scenario clearly.
22. Whitespark published the Best Citation Sources by City & Category for the USA,
Canada, UK & Australia. Go through it, as the results are worth your attention and
can be very useful for every local marketer. It answers numerous questions about
data distribution.
23. If you are looking for a successful link idea, these two articles can be of your help.
Be sure to read both the articles - Nifty & Whitespark.
24. For advice on dealing with permanently closed listings on Google My Business, refer
to this article.
47