Clean Informer Magazine Spring 2016 | Page 44

SEO 1 TOP 24 RECENT UPDATES IN LOCAL SEARCH – MARCH 2016 1. Google recently removed suspected reviews from business listings by running review spam updates. As a result, many reviews of small businesses were dropped from local knowledge panels. Google’s guidelines clearly say that businesses shouldn’t offer money to people for writing reviews as it impacts the credibility of the review. You can expect this to happen twice a year, so be prepared for that and avoid any paid reviews. 2. After trying her level best, Yahoo CEO, Marissa Mayer still failed miserably. Yahoo is officially for sale! However, the board members are still trying to figure out ways to keep Yahoo’s big shareholders happy, but it seems like that's not working. 3. One of the earliest internet start-ups, Peapod has joined hands with Washington Metro to provide services like never before. Now people of Washington can order their groceries online and receive them at their destination stop. That's the most convenient way to “stop by for grocery” on the way home. 44