your ideal target market and prospect you
can begin to really “dial in” your marketing
message to that market which leads to…
Profit Activator #2: Use Direct Response
Offers To Compel Prospects To Call YOU
Immediately.
You have so many effective delivery systems
at your disposal today, such as the web, video,
blogs, emails, direct mail and texting; you can
even pay someone to hand deliver stuff to
the doorsteps of your target neighborhoods.
The idea is to use things that are cheap,
affordable and trackable. Then make sure
you are sending direct response ads and sales
messages that are proven to work.
Profit Activator #3: Patiently and
Systematically Educate and Motivate
Prospects To Call And Meet With You...
Ready To Buy.
Profit Activator #5: Deliver A “5-Star”
Experience To Your Clients.
Do a quality check right now: What do your
uniforms look like? Can you do extra touches
This is effectively done through direct
to “wow” your client like wear shoe covers or
response marketing. Big companies like
use a door cover when it’s cold outside? Ask
Coke and McDonalds rely on slick ads and
yourself, “Did my clients have a ‘dream come
expensive “image” advertising, but for a small true’ experience with me today?” Give your
company like yours, your best bet is education client’s a “show” and treat them like they are
based, direct response messages. These are
at the Four Seasons…you’ll be paid back with
always simple, clear and most importantly
the ability to charge higher prices plus lots of
crafted to answer your client’s most burning
repeat and referral business.
question…“What’s in it for me?”
Profit Activator #4: Present Your Unique
Service Offer In A Way That Makes It EASY
To Get Started.
Years ago I did this with my own cleaning
business when I created my Free Room Of
Carpet Cleaning™, Free Carpet Audit™
and Free Consumer Awareness Guide™. I
make all of these strategies readily available
in my Rich Cleaner System or you can come
up with your own. Just remember, make your
company stand out with unique service offers,
not universal service offers.
Profit Activator #6: Provide “After” the Sale
“5-Star” Experience - Even After You’ve
Been Paid.
For example, if you are positioning yourself as
a high end cleaner, your client may not have
ever spent “this much” on cleaning before.
Their spouse might come home and see a big
cleaning bill and freak out. What did they pay
for when they’ve never paid over $99 in the
past?! That is the importance of education.
Your clients and their significant others don’t
know everything you did…so tell them. And
21