MARKETING & UPSELLING
Quick, Easy, Proven Ways To Fill
Those Gaps In Your Schedule…
Even On A Shoe-String Marketing Budget!
by Joe Polish
Every professional cleaner faces it…the dreaded gap in the schedule. Even the really great
cleaners get so busy sometimes that they look at their next week’s appointment calendar and
suddenly realize that it’s full of holes.
After all, sometimes you can be so busy working in your business you forget to work on it.
But this common problem is easily remedied by implementing consistent marketing systems
that are proven to work, and when put into place bring in business again and again.
I’ve been teaching successful money-making marketing strategies and methodologies to
professional cleaners for almost two decades now. And recently I teamed up with another
marketing ninja, Dean Jackson, and we framed our most successful marketing into what
we call “8 Profit Activators”. These are super Easy, Lucrative, and even Fun…what I call
E.L.F.™…strategies.
8 Profit Activators That When Triggered
Keep Those Holes In Your Schedule Full!
Profit Activator #1: Narrow Your Focus and Select ONE Target Market (at a time).
Some people have a hard time doing this, they want to focus on too many target markets
and then they never establish real systems that bring in money like clockwork. You might
start, for example, with a couple of high-end neighborhoods in your area. When you ide