or video testimonials on your main page are
testaments from other people who have used
your service.
As well, videos help prove you are real
and can further tell your story. Other videos
that work well are welcome videos from the
owner, before and after videos, and cleaning
demonstration videos. Place these videos on
your main page. Keep them to a short two or
three minutes long. For the people that love
to watch videos, this will keep them on your
website and help further the argument that
you can be trusted. Your video doesn’t have to
be a $5,000 Hollywood production. It could be
a simple video shot from your smart phone or
flip video camera.
In addition to proving your trust and
locality, you want to add other components to
make for a better user experience. The biggest
suggestion is to make sure you have a contact
form. This is a bit more than just an email
address link. You want an easy to fill out form
on your website that allows users to contact
you. Don’t ask too many questions. It should
be something simple to fill out. In addition,
put banners and links up through your website
leading users to your contact form.
I think it goes without saying, but you do
need quality, easy to read content on your site.
They came to your site to find information
about hiring a cleaning company. Make sure
you deliver what they’re looking for in easy
to digest segments. Make sure there is good
information about all your services. Perhaps
include a blog with cleaning related tips and
articles.
Spend some time on your website. It can
easily be the biggest return you can get for
your advertising dollar.
For help on redesigning your website
or building a new site, go to www.
Hitmanadvertising.com/internet
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