MARKETING & UPSELLING
Tweak Your Website
& Get Higher Prices
by John Braun
With just a few tweaks, you can easily
which cities you service. Put your city
double the response to your website. Plus,
name in your header graphic, put it in your
another benefit to paying extra attention to
headline, and mention it in your body copy.
your website because more engagement can
You may even want to add a map showing
lead to higher Google rankings. Keeping your the areas you service. Especially on the
prospect involved, interested, and on your
main page, tell them your city several times.
website is very important.
Don’t leave it to chance that they saw it the
I’ve found it’s important to concentrate on first time. Many times, there will be one
TWO important basic things on a cleaning
larger city that your company is associated
website.
with, so you can say, “Serving Atlanta and
Surrounding Areas.” Also, if it fits your
1.Prove that you’re local.
website design plan, consider using pictures
2.Prove you can be trusted.
of well known areas of your city in your
header or on your website.
From your prospect’s mind, that’s usually
Then you’ll need to prove you can be
the most important thing on their mind.
trusted. What can you put on the main page
First, they wonder if they’ve found the
of your website to prove you are a reputable
website of a company that really services their company? You can start by putting pictures
area. They’re skeptical because they know
of you, your technicians, and your company
that simply because your site shows up in the vehicles. These pictures help prove you’re
search, doesn’t mean you are local. Most of
a real company. Plus, if your appearance is
the cleaning websites I see today show little
professional, it helps lead to credibility. If you
to nothing that proves they are local or that
are a member of the Better Business Bureau,
they can be trusted.
the main page is a good place to flaunt your
You’ll need to proudly and boldly say
logo. Don’t forget about testimonials. Written