BUSINESS
different people can reach
different conclusions about the
same odor. Explain to them that
the first rule of permanently
eradicating any odor is to
eliminate the source, and since
we and our beloved pets are
part of what is the source of the
odor, it is an on-going process
that requires knowledge of
the science of control, not just
masking and covering up one
odor with a stronger perfume or
fragrance.
TRADITIONAL ODOR ERADICATING/
ELIMINATION STRATEGIES
There are some traditional
ways to remove odors from
carpets and many continue
to prove quite successful.
Removing odors from carpets
and masking odors with a
Secondly, deep down the homeowner is likely
fragrance are two different things. While some
a little embarrassed that another person had to
strategies may include a fragrance, removing
point out to them the odor problem in the first
offensive odors means attacking the source of the
place. They may be a little worried they hired a
odor so it has been eliminated.
competitor on price alone who could not solve
the problem or actually made it worse. The truth
Here are the basic categories of odor
is though that both of these things just mean
elimination and deodorization treatments you
they are an average person. Relieve them of this have at your disposal as a professional to deal
potential stress immediately by telling them what with the most common odor problems found in
they are encountering is not uncommon. You
carpets:
can even talk a little bit about the science of how
Urine Pre-treatments: These solutions
we perceive odor and that we do get used to the
typically used as a pre-spray, are used to dissolve
odors around us. Explain you are here to solve
and break down urine and feces deposits left
their problem, just like you have solved THESE in the carpeting. They are the most effective
EXACT SAME problems for lots of other
way of dissolving the lipids that bind the urine
homeowners.
deposits to the carpet. The more of the urine
Finally, separate yourself from all of the
contamination that you can effectively neutralize
magical odor control treatments they have heard and remove from the carpet, the easier the
of or been promised with the science of odor
treatment for deodorization will be. Whatever
control. Explain how odor is an effect. It has a
stain or odor control treatment is your favorite
source which emits gases. These gases travel
for treating urine, using a urine pre-treatment,
throughout the house by means of air movement. such as CleanMaster UPS will make your
When the doors and windows are closed, they
treatment faster and more effective.
become more obvious. Explain how odor is
Pairing Agents: A pairing agents is defined
interpreted by the olfactory lobe in the brain,
as a solution which combines with the malodor
and like many things that the brain interprets,
molecule or substance and then gives it some of
20